Title: Schreiben mit System : Texte planen, entwerfen und verbessern für die medienkonvergente PR
Authors : Stücheli-Herlach, Peter
Perrin, Daniel
Published in : Schreiben mit System : PR-Texte planen, entwerfen und verbessern
Pages : 15
Pages to: 38
Editors of the parent work: Stücheli-Herlach, Peter
Perrin, Daniel
Publisher / Ed. Institution : Springer VS
Publisher / Ed. Institution: Wiesbaden
Issue Date: 2013
License (according to publishing contract) : Licence according to publishing contract
Type of review: Not specified
Language : German
Subjects : Organisationskommunikation; Strategische Kommunikation; Public Storytelling
Subject (DDC) : 659: Advertising and public relations
808: Rhetoric and writing
Departement: Angewandte Linguistik
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Book Part
DOI : 10.1007/978-3-531-19621-3_1
ISBN: 978-3-531-19620-6
URI: https://digitalcollection.zhaw.ch/handle/11475/6013
Appears in Collections:Publikationen Angewandte Linguistik

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