Title: Wertschöpfung als Wortschöpfung : Zur Modellierung des Sprachgebrauchs in der strategischen Kommunikation
Authors : Stücheli-Herlach, Peter
Conference details: Sprachgebrauch in der Organisationskommunikation, Studientag VALS/ASLA, Winterthur, 2017
Issue Date: 2017
License (according to publishing contract) : Licence according to publishing contract
Type of review: Not specified
Language : German
Subjects : Organisationskommunikation; Public Storytelling
Subject (DDC) : 658.4: Executive Management
Departement: Angewandte Linguistik
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Conference Other
URI: https://digitalcollection.zhaw.ch/handle/11475/6011
Appears in Collections:Publikationen Angewandte Linguistik

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