Entrepreneurial Storytelling in Organizational Discourse

Borghoff, Birgitta

doi:10.4000/ilcea.4700

Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-3579

Publication type:	Article in scientific journal
Type of review:	Peer review (publication)
Title:	Entrepreneurial Storytelling in Organizational Discourse
Authors:	Borghoff, Birgitta
DOI:	10.4000/ilcea.4700 10.21256/zhaw-3579
Published in:	Les cahiers de l'ILCEA
Volume(Issue):	2018
Issue:	31
Issue Date:	6-Mar-2018
Publisher / Ed. Institution:	Service des Revues
Publisher / Ed. Institution:	Grenoble
ISSN:	1639-6073 1298-4655
Language:	German
Subjects:	Entrepreneurial Storytelling; Entrepreneurial Discourse; Storytelling; Practice Theory; Strategy as Practice; Entrepreneurial Narration; Entrepreneurial Design; Entrepreneurial Network; Praxis; Practice; Practitioner
Subject (DDC):	658.4: Executive Management 808: Rhetoric and writing
Abstract:	Dans le cadre de la communication relative aux organisations, la narration entrepreneuriale est abordée comme un processus réciproque d’«entrepreneuriarisation». L’analyse de deux études de cas relevant du secteur de l’industrie culturelle et créative suisse permet de mettre en lumière la praxis, les pratiques ainsi que les praticiens de la narration entrepreneuriale dans le contexte du développement de projets et d’organisations. La mise en récit et la narration d’un processus de conception à la fois conservateur, innovant, entrepreneurial, stratégique, collaboratif et fondé sur la connaissance génèrent des narrations entrepreneuriales, des conceptions, des réseaux et des discours spécifiques à l’organisation. Cette interaction est proposée comme le socle de l’histoire entrepreneuriale et de la création de valeurs qui façonnent l’identité narrative des projets, des organisations et des entreprises. Dans les deux études de cas présentées ici, ceci se traduit par un récit relatif aux «curatorial ‘tooligans’ and busy brokers» et aux héros-entrepreneurs en tant qu’«aventuriers victorieux et gardiens de la conservation». Pour terminer, nous présentons quelques futures pistes de recherche dans le domaine émergeant de la narration entrepreneuriale. Compte tenu du développement et du transfert de nouveaux outils et formats d’enseignement, du coaching et du conseil, les premières applications pour les professionnels sont présentées. Based on an organizational communication perspective, entrepreneurial storytelling is reconstructed as a reciprocal process of “entrepreneurializing”. By focusing on two case studies from the Swiss cultural and creative industries sector, narrative praxes, practices and practitioners of entrepreneurial storytelling in project- and organizational development are outlined. Story-making and story-telling about a curatorial, innovative, entrepreneurial, strategic, collaborative and knowledge-driven design process generate entrepreneurial narration, design, networks and organization-specific discourse. This interplay is suggested as the basis for the entrepreneurial story and value creation that shape the narrative identity of projects, organizations and enterprises. In the case studies presented this is constituted through the project-narrative of “curating tooligans and busy brokers” and the entrepreneurial hero-narrative of “conquering adventurers and preserving guardians”. Implications are discussed to guide future comparable research for the emerging field of entrepreneurial storytelling. In view of the development and transfer of new tools and formats for teaching, coaching and consulting, first applications for professionals are argued.
URI:	https://digitalcollection.zhaw.ch/handle/11475/5260
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	Applied Linguistics
Organisational Unit:	Institute of Applied Media Studies (IAM)
Appears in collections:	Publikationen Angewandte Linguistik

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Borghoff, B. (2018). Entrepreneurial Storytelling in Organizational Discourse. Les cahiers de l’ILCEA, 2018(31). https://doi.org/10.4000/ilcea.4700

Borghoff, B. (2018) ‘Entrepreneurial Storytelling in Organizational Discourse’, Les cahiers de l’ILCEA, 2018(31). Available at: https://doi.org/10.4000/ilcea.4700.

B. Borghoff, “Entrepreneurial Storytelling in Organizational Discourse,” Les cahiers de l’ILCEA, vol. 2018, no. 31, Mar. 2018, doi: 10.4000/ilcea.4700.

BORGHOFF, Birgitta, 2018. Entrepreneurial Storytelling in Organizational Discourse. Les cahiers de l’ILCEA. 6 März 2018. Bd. 2018, Nr. 31. DOI 10.4000/ilcea.4700

Borghoff, Birgitta. 2018. “Entrepreneurial Storytelling in Organizational Discourse.” Les cahiers de l’ILCEA 2018 (31). https://doi.org/10.4000/ilcea.4700.

Borghoff, Birgitta. “Entrepreneurial Storytelling in Organizational Discourse.” Les cahiers de l’ILCEA, vol. 2018, no. 31, Mar. 2018, https://doi.org/10.4000/ilcea.4700.