Title: Slogan
Authors : Perrin, Daniel
Published in : Lexikon Kommunikations- und Medienwissenschaft
Pages : 312
Pages to: 313
Publisher / Ed. Institution : Springer
Publisher / Ed. Institution: Wiesbaden
Issue Date: 2013
License (according to publishing contract) : Licence according to publishing contract
Series : Studienb├╝cher zur Kommunikations- und Medienwissenschaft
Type of review: Not specified
Language : German
Subjects : Organisational communication; Communication; Slogan; Media linguistics
Subject (DDC) : 418: Standard language usage
Departement: Angewandte Linguistik
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Book Part
DOI : 10.1007/978-3-531-93431-0
ISBN: 978-3-531-16963-7
URI: https://digitalcollection.zhaw.ch/handle/11475/5067
Appears in Collections:Publikationen Angewandte Linguistik

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