Publication type: | Conference other |
Type of review: | Not specified |
Title: | Direct marketing of service contracts under autonomous customer dynamics |
Authors: | Heitz, Christoph Hary, Ingo Dettling, Marcel Ruckstuhl, Andreas |
Conference details: | INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008 |
Issue Date: | 2008 |
Language: | English |
Subjects: | Service science |
Subject (DDC): | 330: Economics 658.8: Marketing management |
URI: | https://digitalcollection.zhaw.ch/handle/11475/4791 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Engineering |
Organisational Unit: | Institute of Data Analysis and Process Design (IDP) |
Appears in collections: | Publikationen School of Engineering |
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Heitz, C., Hary, I., Dettling, M., & Ruckstuhl, A. (2008). Direct marketing of service contracts under autonomous customer dynamics. INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008.
Heitz, C. et al. (2008) ‘Direct marketing of service contracts under autonomous customer dynamics’, in INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008.
C. Heitz, I. Hary, M. Dettling, and A. Ruckstuhl, “Direct marketing of service contracts under autonomous customer dynamics,” in INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008, 2008.
HEITZ, Christoph, Ingo HARY, Marcel DETTLING und Andreas RUCKSTUHL, 2008. Direct marketing of service contracts under autonomous customer dynamics. In: INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008. Conference presentation. 2008
Heitz, Christoph, Ingo Hary, Marcel Dettling, and Andreas Ruckstuhl. 2008. “Direct Marketing of Service Contracts under Autonomous Customer Dynamics.” Conference presentation. In INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008.
Heitz, Christoph, et al. “Direct Marketing of Service Contracts under Autonomous Customer Dynamics.” INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008, 2008.
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