|Title:||Direct marketing of service contracts under autonomous customer dynamics|
|Authors :||Heitz, Christoph|
|Conference details:||INFORMS Annual Meeting, Washington, October 11-14, 2008|
|License (according to publishing contract) :||Licence according to publishing contract|
|Type of review:||Not specified|
|Subjects :||Service science|
|Subject (DDC) :||330: Economics |
658.8: Marketing management
|Departement:||School of Engineering|
|Organisational Unit:||Institute of Data Analysis and Process Design (IDP)|
|Publication type:||Conference Other|
|Appears in Collections:||Publikationen School of Engineering|
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