Title: Direct marketing of service contracts under autonomous customer dynamics
Authors : Heitz, Christoph
Hary, Ingo
Dettling, Marcel
Ruckstuhl, Andreas
Conference details: INFORMS Annual Meeting, Washington, October 11-14, 2008
Issue Date: 2008
License (according to publishing contract) : Licence according to publishing contract
Type of review: Not specified
Language : English
Subjects : Service science
Subject (DDC) : 330: Economics
658.8: Marketing management
Departement: School of Engineering
Organisational Unit: Institute of Data Analysis and Process Design (IDP)
Publication type: Conference Other
URI: https://digitalcollection.zhaw.ch/handle/11475/4791
Appears in Collections:Publikationen School of Engineering

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