Title: Nachhaltiger Erfolg dank starker Identität
Authors : Niederhäuser, Markus
Rosenberger Staub, Nicole
Published in : Marketing & Kommunikation
Volume(Issue) : 2016
Issue : 11
Pages : 22
Publisher / Ed. Institution : Rheintaler
Issue Date: 2016
License (according to publishing contract) : Licence according to publishing contract
Language : German
Subjects : Reputationsmanagement; Identitätsmanagement; Franchise-Unternehmen; Franchising
Subject (DDC) : 659: Advertising and public relations
Departement: Angewandte Linguistik
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Contribution to Magazine or Newspaper
ISSN: 1023-8913
URI: http://www.franchiseverband.ch/sfv/media/_doc/MK_Artikel2016/MK_2016_11_Franchising.pdf
https://digitalcollection.zhaw.ch/handle/11475/4786
Appears in Collections:Publikationen Angewandte Linguistik

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