Title: Business success by identity-oriented communication management : a didactic model for the academic training of communication professionals
Authors : Rosenberger Staub, Nicole
Niederhäuser, Markus
Conference details: 17th International Conference on Corporate Reputation; The Reputation Journey, Barcelona, June 6, 2013
Issue Date: 2013
Language : Englisch / English
Subjects : Reputationsmanagement; Organisationskommunikation Management
Subject (DDC) : 658.4: Leitendes Management
659: Werbung und Öffentlichkeitsarbeit
Departement: Angewandte Linguistik
Organisational Unit: Institut für Angewandte Medienwissenschaft (IAM)
Publication type: Konferenz: Sonstiges / Conference Other
Type of review: Keine Angabe / Not specified
URI: https://digitalcollection.zhaw.ch/handle/11475/4765
License (according to publishing contract) : Lizenz gemäss Verlagsvertrag / Licence according to publishing contract
Appears in Collections:Publikationen Angewandte Linguistik

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