Experience intermediaries facilitating entry into the XR innovation ecosystem : a case study in the event and entertainment industry

Schmidli, Fabienne; Schäfer, Wolfgang; Hannich, Frank; Labaronne, Leticia; Rettenmund, Michèle

Publication type:	Conference paper
Type of review:	Peer review (publication)
Title:	Experience intermediaries facilitating entry into the XR innovation ecosystem : a case study in the event and entertainment industry
Authors:	Schmidli, Fabienne Schäfer, Wolfgang Hannich, Frank Labaronne, Leticia Rettenmund, Michèle
et. al:	No
Conference details:	17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024
Issue Date:	24-Jun-2024
Publisher / Ed. Institution:	AIMAC
Language:	English
Subjects:	XR; Technology adoption; Innovation ecosystem; Experience intermediaries; Event and entertainment industry
Subject (DDC):	306: Culture 658: General Management
Abstract:	This paper looks at how experience intermediaries influence the development of the XR innovation ecosystem by facilitating access for new participants who, due to a lack of experience with XR technologies, do not yet understand the value of XR content. Experience intermediaries operate at the boundaries of the XR innovation ecosystem and offer a core service for which they have a positive reputation among these new participants. By extending this core service with offerings from the XR innovation ecosystem, they build bridges of entry into it by helping to adopt XR content and technologies. Using the event and entertainment industry as an empirical setting, this study examines six XR technologies to explore how an experience intermediary can convert existing customers into participants of the XR innovation ecosystem. Our findings suggest that the systematic use of XR offerings to emotionalize existing services and develop a valuable and unique XR experience can facilitate the scaling of XR technology adoption and integration into existing service offerings.
Further description:	Track: Session 41 – Innovation (Strategic Management)
URI:	https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2 https://digitalcollection.zhaw.ch/handle/11475/31167
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Center for Arts Management (ZKM)
Appears in collections:	Publikationen School of Management and Law

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Schmidli, F., Schäfer, W., Hannich, F., Labaronne, L., & Rettenmund, M. (2024, June 24). Experience intermediaries facilitating entry into the XR innovation ecosystem : a case study in the event and entertainment industry. 17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024. https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2

Schmidli, F. et al. (2024) ‘Experience intermediaries facilitating entry into the XR innovation ecosystem : a case study in the event and entertainment industry’, in 17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024. AIMAC. Available at: https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2.

F. Schmidli, W. Schäfer, F. Hannich, L. Labaronne, and M. Rettenmund, “Experience intermediaries facilitating entry into the XR innovation ecosystem : a case study in the event and entertainment industry,” in 17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024, Jun. 2024. [Online]. Available: https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2

SCHMIDLI, Fabienne, Wolfgang SCHÄFER, Frank HANNICH, Leticia LABARONNE und Michèle RETTENMUND, 2024. Experience intermediaries facilitating entry into the XR innovation ecosystem : a case study in the event and entertainment industry. In: 17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024 [online]. Conference paper. AIMAC. 24 Juni 2024. Verfügbar unter: https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2

Schmidli, Fabienne, Wolfgang Schäfer, Frank Hannich, Leticia Labaronne, and Michèle Rettenmund. 2024. “Experience Intermediaries Facilitating Entry into the XR Innovation Ecosystem : A Case Study in the Event and Entertainment Industry.” Conference paper. In 17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024. AIMAC. https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2.

Schmidli, Fabienne, et al. “Experience Intermediaries Facilitating Entry into the XR Innovation Ecosystem : A Case Study in the Event and Entertainment Industry.” 17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024, AIMAC, 2024, https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2.