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  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorSchmidli, Fabienne-
dc.contributor.authorSchäfer, Wolfgang-
dc.contributor.authorHannich, Frank-
dc.contributor.authorLabaronne, Leticia-
dc.contributor.authorRettenmund, Michèle-
dc.date.accessioned2024-07-31T14:43:46Z-
dc.date.available2024-07-31T14:43:46Z-
dc.date.issued2024-06-24-
dc.identifier.urihttps://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/31167-
dc.descriptionTrack: Session 41 – Innovation (Strategic Management)de_CH
dc.description.abstractThis paper looks at how experience intermediaries influence the development of the XR innovation ecosystem by facilitating access for new participants who, due to a lack of experience with XR technologies, do not yet understand the value of XR content. Experience intermediaries operate at the boundaries of the XR innovation ecosystem and offer a core service for which they have a positive reputation among these new participants. By extending this core service with offerings from the XR innovation ecosystem, they build bridges of entry into it by helping to adopt XR content and technologies. Using the event and entertainment industry as an empirical setting, this study examines six XR technologies to explore how an experience intermediary can convert existing customers into participants of the XR innovation ecosystem. Our findings suggest that the systematic use of XR offerings to emotionalize existing services and develop a valuable and unique XR experience can facilitate the scaling of XR technology adoption and integration into existing service offerings.de_CH
dc.language.isoende_CH
dc.publisherAIMACde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectXRde_CH
dc.subjectTechnology adoptionde_CH
dc.subjectInnovation ecosystemde_CH
dc.subjectExperience intermediariesde_CH
dc.subjectEvent and entertainment industryde_CH
dc.subject.ddc306: Kulturde_CH
dc.subject.ddc658: Allgemeines Managementde_CH
dc.titleExperience intermediaries facilitating entry into the XR innovation ecosystem : a case study in the event and entertainment industryde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitZentrum für Kulturmanagement (ZKM)de_CH
zhaw.conference.details17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Schmidli, F., Schäfer, W., Hannich, F., Labaronne, L., & Rettenmund, M. (2024, June 24). Experience intermediaries facilitating entry into the XR innovation ecosystem : a case study in the event and entertainment industry. 17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024. https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2
Schmidli, F. et al. (2024) ‘Experience intermediaries facilitating entry into the XR innovation ecosystem : a case study in the event and entertainment industry’, in 17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024. AIMAC. Available at: https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2.
F. Schmidli, W. Schäfer, F. Hannich, L. Labaronne, and M. Rettenmund, “Experience intermediaries facilitating entry into the XR innovation ecosystem : a case study in the event and entertainment industry,” in 17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024, Jun. 2024. [Online]. Available: https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2
SCHMIDLI, Fabienne, Wolfgang SCHÄFER, Frank HANNICH, Leticia LABARONNE und Michèle RETTENMUND, 2024. Experience intermediaries facilitating entry into the XR innovation ecosystem : a case study in the event and entertainment industry. In: 17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024 [online]. Conference paper. AIMAC. 24 Juni 2024. Verfügbar unter: https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2
Schmidli, Fabienne, Wolfgang Schäfer, Frank Hannich, Leticia Labaronne, and Michèle Rettenmund. 2024. “Experience Intermediaries Facilitating Entry into the XR Innovation Ecosystem : A Case Study in the Event and Entertainment Industry.” Conference paper. In 17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024. AIMAC. https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2.
Schmidli, Fabienne, et al. “Experience Intermediaries Facilitating Entry into the XR Innovation Ecosystem : A Case Study in the Event and Entertainment Industry.” 17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024, AIMAC, 2024, https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2.


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