Unveiling sustainability-related lifestyles : a framework for lifestyle-based segmentation in sustainability research

Tomic, Uros; Oberkalmsteiner, Jasmin; Lobsiger-Kägi, Evelyn; Sütterlin, Bernadette; Z'Rotz, Jana; Ohnmacht, Timo

Publication type:	Conference other
Type of review:	Peer review (abstract)
Title:	Unveiling sustainability-related lifestyles : a framework for lifestyle-based segmentation in sustainability research
Authors:	Tomic, Uros Oberkalmsteiner, Jasmin Lobsiger-Kägi, Evelyn Sütterlin, Bernadette Z'Rotz, Jana Ohnmacht, Timo
et. al:	No
Conference details:	7th European Conference on Behaviour and Energy Efficiency (BEHAVE), Maastricht, The Netherlands, 28-29 November 2023
Issue Date:	29-Nov-2023
Language:	English
Subjects:	Lifestyle; Sustainability; Segmentation; Intervention; Behaviour Change
Subject (DDC):	150: Psychology 338.927: Environmental economics and sustainable development
Abstract:	There is a rapidly growing literature on construction and application of lifestyle-based segmentations in the sustainability research. This trend is motivated by the increasing awareness that interventions tailored to a specific target group are more effective than one-size-fits all interventions and lifestyle-based segmentation approaches could be a useful concept for defining those target groups. While generalist approaches offer important advantages in terms of high replicability and applicability in a wide range of research fields, the domain-specific approaches (e.g. energy consumption, mobility) have usually larger explanatory potential regarding specific behaviours and typically result in more meaningful target groups for interventions. In this contribution, we propose a middle way. On the one hand, we avoid to develop a completely generalist lifestyle-based segmentation in order to provide more scope for applicability in the field of sustainability research. On the other hand, we focus our approach on sustainable living and working, which gives the framework a slight generalist character, since it includes a large range of behaviours and psycho-social determinants. The framework is empirically applied on a sample of 196 test persons from the German-speaking part of Switzerland recruited by an online access panel provider. In addition to standard socio-demographics, the survey contains numerous items describing reported behaviour from the sustainability-related domains, such as mobility, energy and food as well as a range of psychosocial behavioural determinants. Based on the survey content, we first reduce dimensions of the data using a factor analysis and subsequently conduct a cluster analysis to construct our sustainability-related lifestyles.
URI:	https://digitalcollection.zhaw.ch/handle/11475/30207
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Engineering
Organisational Unit:	Institute of Data Analysis and Process Design (IDP) Institute of Sustainable Development (INE)
Published as part of the ZHAW project:	SWEET SWICE - Sustainable Wellbeing for the Individual and the Collectivity in the Energy transition
Appears in collections:	Publikationen School of Engineering

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Tomic, U., Oberkalmsteiner, J., Lobsiger-Kägi, E., Sütterlin, B., Z’Rotz, J., & Ohnmacht, T. (2023, November 29). Unveiling sustainability-related lifestyles : a framework for lifestyle-based segmentation in sustainability research. 7th European Conference on Behaviour and Energy Efficiency (BEHAVE), Maastricht, the Netherlands, 28-29 November 2023.

Tomic, U. et al. (2023) ‘Unveiling sustainability-related lifestyles : a framework for lifestyle-based segmentation in sustainability research’, in 7th European Conference on Behaviour and Energy Efficiency (BEHAVE), Maastricht, The Netherlands, 28-29 November 2023.

U. Tomic, J. Oberkalmsteiner, E. Lobsiger-Kägi, B. Sütterlin, J. Z’Rotz, and T. Ohnmacht, “Unveiling sustainability-related lifestyles : a framework for lifestyle-based segmentation in sustainability research,” in 7th European Conference on Behaviour and Energy Efficiency (BEHAVE), Maastricht, The Netherlands, 28-29 November 2023, Nov. 2023.

TOMIC, Uros, Jasmin OBERKALMSTEINER, Evelyn LOBSIGER-KÄGI, Bernadette SÜTTERLIN, Jana Z’ROTZ und Timo OHNMACHT, 2023. Unveiling sustainability-related lifestyles : a framework for lifestyle-based segmentation in sustainability research. In: 7th European Conference on Behaviour and Energy Efficiency (BEHAVE), Maastricht, The Netherlands, 28-29 November 2023. Conference presentation. 29 November 2023

Tomic, Uros, Jasmin Oberkalmsteiner, Evelyn Lobsiger-Kägi, Bernadette Sütterlin, Jana Z’Rotz, and Timo Ohnmacht. 2023. “Unveiling Sustainability-Related Lifestyles : A Framework for Lifestyle-Based Segmentation in Sustainability Research.” Conference presentation. In 7th European Conference on Behaviour and Energy Efficiency (BEHAVE), Maastricht, the Netherlands, 28-29 November 2023.

Tomic, Uros, et al. “Unveiling Sustainability-Related Lifestyles : A Framework for Lifestyle-Based Segmentation in Sustainability Research.” 7th European Conference on Behaviour and Energy Efficiency (BEHAVE), Maastricht, the Netherlands, 28-29 November 2023, 2023.