Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-27828
Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: Evaluating culturalization strategies for sustainable tourism development in Uzbekistan
Authors: Jeong, Ji Young
Karimov, Mamurbek
Sobirov, Yuldoshboy
Saidmamatov, Olimjon
Marty, Peter
et. al: No
DOI: 10.3390/su15097727
10.21256/zhaw-27828
Published in: Sustainability
Volume(Issue): 15
Issue: 9
Page(s): 7727
Issue Date: 2023
Publisher / Ed. Institution: MDPI
ISSN: 2071-1050
Language: English
Subjects: Sustainable Tourism; Culturalization strategy; Global RPM; SANEL HERMES; QSPM; Analysis; Tourismus; Nachhaltgkeit; Strategie; Analyse; Uzbekistan
Subject (DDC): 306.48: Free time and tourism
338.927: Environmental economics and sustainable development
Abstract: Tourism is one of the fastest-growing and most visible sectors of the global economy, contributing significantly to boosting a nation’s economy. Currently, tourism-led economic growth considering sustainable approaches is becoming increasingly important in public policy. Recent urban and regional studies have begun to focus on the sustainability of tourism from social, economic, environmental, and cultural perspectives. The research aims to identify the most important issues and barriers to sustainable tourism development in Uzbekistan and proposes the most effective culturalization strategies to overcome those barriers. This paper involves the application of Global RPM (Globalization, Rationality, Professionalism, and Morality) analysis in combination with SANEL HERMES (Sightseeing, Admission paying, Night touring, Experiencing, Learning, Healing, Enjoying, Rest and Relaxing, Memento shopping, Eating and Drinking, and Staying) model based on data from a variety of sources, including literature review, participation interview, tourist survey, and expert questionnaire to identify and classify influencing factors that show existing barriers to sustainable tourism in Uzbekistan. Finally, a set of culturalization strategies is proposed, evaluated, and ranked by experts using a Quantitative Strategic Planning Matrix. The results of the survey have shown that tourism activities are currently not sustainable in a satisfactory manner. However, if the policymakers consider the relevant strategies and take this study into account, as well as its findings, then Uzbekistan can be made more attractive in terms of sustainable tourism.
URI: https://digitalcollection.zhaw.ch/handle/11475/27828
Fulltext version: Published version
License (according to publishing contract): CC BY 4.0: Attribution 4.0 International
Departement: Life Sciences and Facility Management
Organisational Unit: Institute of Natural Resource Sciences (IUNR)
Appears in collections:Publikationen Life Sciences und Facility Management

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Jeong, J. Y., Karimov, M., Sobirov, Y., Saidmamatov, O., & Marty, P. (2023). Evaluating culturalization strategies for sustainable tourism development in Uzbekistan. Sustainability, 15(9), 7727. https://doi.org/10.3390/su15097727
Jeong, J.Y. et al. (2023) ‘Evaluating culturalization strategies for sustainable tourism development in Uzbekistan’, Sustainability, 15(9), p. 7727. Available at: https://doi.org/10.3390/su15097727.
J. Y. Jeong, M. Karimov, Y. Sobirov, O. Saidmamatov, and P. Marty, “Evaluating culturalization strategies for sustainable tourism development in Uzbekistan,” Sustainability, vol. 15, no. 9, p. 7727, 2023, doi: 10.3390/su15097727.
JEONG, Ji Young, Mamurbek KARIMOV, Yuldoshboy SOBIROV, Olimjon SAIDMAMATOV und Peter MARTY, 2023. Evaluating culturalization strategies for sustainable tourism development in Uzbekistan. Sustainability. 2023. Bd. 15, Nr. 9, S. 7727. DOI 10.3390/su15097727
Jeong, Ji Young, Mamurbek Karimov, Yuldoshboy Sobirov, Olimjon Saidmamatov, and Peter Marty. 2023. “Evaluating Culturalization Strategies for Sustainable Tourism Development in Uzbekistan.” Sustainability 15 (9): 7727. https://doi.org/10.3390/su15097727.
Jeong, Ji Young, et al. “Evaluating Culturalization Strategies for Sustainable Tourism Development in Uzbekistan.” Sustainability, vol. 15, no. 9, 2023, p. 7727, https://doi.org/10.3390/su15097727.


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