Publication type: Conference other
Type of review: Peer review (abstract)
Title: MontanaBlack or Kylie Jenner? : whom do adolescents in Switzerland pay attention to?
Authors: Suter, Lilian
et. al: No
Conference details: Annual Conference of the Swiss Association of Communication and Media Research (SGKM-SACM): What Do We Pay Attention To?, Lucerne, Switzerland, 20-21 April 2023
Issue Date: 20-Apr-2023
Language: German
English
Subjects: Jugend; Influencer; Mediennutzung; Soziale Medien
Subject (DDC): 302.23: Media
305: Groups (age, origine, gender, income)
Abstract: Due to the intensive use of social media by young people, so-called "influencers" may act as role models. Against the background of the identity development of young people, it is therefore important to find out which "influencers" young people in Switzerland pay attention to. This talk aims to answer the following questions: a) Which influencers are most popular among youth in Switzerland? b) Which characteristics pertain to the most popular influencers (e.g., reach, topics)? c) How do influencers’ characteristics relate to the characteristics of the adolescents (e.g., gender)? Results from a survey of 12- to 19-year-old young people in Switzerland will be presented.
URI: https://digitalcollection.zhaw.ch/handle/11475/27814
Fulltext version: Published version
License (according to publishing contract): Not specified
Departement: Applied Psychology
Organisational Unit: Psychological Institute (PI)
Published as part of the ZHAW project: JAMES-Studie
Appears in collections:Publikationen Angewandte Psychologie

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Suter, L. (2023, April 20). MontanaBlack or Kylie Jenner? : whom do adolescents in Switzerland pay attention to? Annual Conference of the Swiss Association of Communication and Media Research (SGKM-SACM): What Do We Pay Attention To?, Lucerne, Switzerland, 20-21 April 2023.
Suter, L. (2023) ‘MontanaBlack or Kylie Jenner? : whom do adolescents in Switzerland pay attention to?’, in Annual Conference of the Swiss Association of Communication and Media Research (SGKM-SACM): What Do We Pay Attention To?, Lucerne, Switzerland, 20-21 April 2023.
L. Suter, “MontanaBlack or Kylie Jenner? : whom do adolescents in Switzerland pay attention to?,” in Annual Conference of the Swiss Association of Communication and Media Research (SGKM-SACM): What Do We Pay Attention To?, Lucerne, Switzerland, 20-21 April 2023, Apr. 2023.
SUTER, Lilian, 2023. MontanaBlack or Kylie Jenner? : whom do adolescents in Switzerland pay attention to? In: Annual Conference of the Swiss Association of Communication and Media Research (SGKM-SACM): What Do We Pay Attention To?, Lucerne, Switzerland, 20-21 April 2023. Conference presentation. 20 April 2023
Suter, Lilian. 2023. “MontanaBlack or Kylie Jenner? : whom do adolescents in Switzerland pay attention to?” Conference presentation. In Annual Conference of the Swiss Association of Communication and Media Research (SGKM-SACM): What Do We Pay Attention To?, Lucerne, Switzerland, 20-21 April 2023.
Suter, Lilian. “MontanaBlack or Kylie Jenner? : whom do adolescents in Switzerland pay attention to?” Annual Conference of the Swiss Association of Communication and Media Research (SGKM-SACM): What Do We Pay Attention To?, Lucerne, Switzerland, 20-21 April 2023, 2023.


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