Publication type: Conference paper
Type of review: Peer review (publication)
Title: Structure! You get more than you see
Authors: Mahlow, Cerstin
et. al: No
Proceedings: XML Prague 2022 Conference Proceedings
Editors of the parent work: Kosek, Jiří
Page(s): 125
Pages to: 140
Conference details: XML Prague, University of Economics, Prague, Czech Republic, 9-11 June 2022
Issue Date: Jun-2022
ISBN: 978-80-907787-0-2
Language: English
Subjects: Writing technoloy; WYSIWYG; Text structure; Document structure; Word processing
Subject (DDC): 808: Rhetoric and writing
Abstract: In the 1990s, the focus on the printed page as the final product of writing with WYSIWYG tools clashed first with the development of the Web and a decade later with the advent of mobile devices. Both developments enabled— and required—new types of documents and thus demanded new tools and processes for producing these documents. In the 2010s, the emphasis on writing experience, personalization of tools, and the growing diversity of input devices, methods, and displays is the main reason for the design and development of “new writing tools.” Their functionalities are often working implementations of methods and concepts originally described and devel- oped in the 1960s and 1970s that seem to have failed due to the limitations of computers at that time. Dedicated research on writing tools stopped in the late 1980s, once universities and companies had decided what to purchase and Microsoft Word had achieved monopoly status in the consumer market. The shift of academic writing to include dynamic aspects of “text,” e.g., code (snippets), data plots, and other visualizations clearly demands other tools for text production than traditional word processors. When the printed page no longer is the desired final product, content and format can be addressed explicitely and separately, thus emphasizing the structure of texts rather than the structure of documents.
Further description: Proceedings:
Fulltext version: Published version
License (according to publishing contract): Not specified
Departement: Applied Linguistics
Organisational Unit: Institute of Language Competence (ILC)
Published as part of the ZHAW project: Writing Technology for the 21st Century
Appears in collections:Publikationen Angewandte Linguistik

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Mahlow, C. (2022). Structure! You get more than you see [Conference paper]. In J. Kosek (Ed.), XML Prague 2022 Conference Proceedings (pp. 125–140).
Mahlow, C. (2022) ‘Structure! You get more than you see’, in J. Kosek (ed.) XML Prague 2022 Conference Proceedings, pp. 125–140. Available at:
C. Mahlow, “Structure! You get more than you see,” in XML Prague 2022 Conference Proceedings, Jun. 2022, pp. 125–140. [Online]. Available:
MAHLOW, Cerstin, 2022. Structure! You get more than you see. In: Jiří KOSEK (Hrsg.), XML Prague 2022 Conference Proceedings [online]. Conference paper. Juni 2022. S. 125–140. ISBN 978-80-907787-0-2. Verfügbar unter:
Mahlow, Cerstin. 2022. “Structure! You Get More than You See.” Conference paper. In XML Prague 2022 Conference Proceedings, edited by Jiří Kosek, 125–40.
Mahlow, Cerstin. “Structure! You Get More than You See.” XML Prague 2022 Conference Proceedings, edited by Jiří Kosek, 2022, pp. 125–40,

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