Please use this identifier to cite or link to this item:
https://doi.org/10.21256/zhaw-24877| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Cross-cultural differences in consumers' attention to food labels |
| Authors: | Ho, Kenneth Fu Xian Liu, Fang Tarabashkina, Liudmila Volery, Thierry |
| et. al: | No |
| DOI: | 10.1108/BFJ-07-2021-0751 10.21256/zhaw-24877 |
| Published in: | British Food Journal |
| Volume(Issue): | 124 |
| Issue: | 12 |
| Page(s): | 4888 |
| Pages to: | 4904 |
| Issue Date: | 22-Mar-2022 |
| Publisher / Ed. Institution: | Emerald |
| ISSN: | 0007-070X 1758-4108 |
| Language: | English |
| Subjects: | Culture; Food packaging; Labelling |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Purpose: Extended from Hofstede’s cultural framework, this study investigated the differences between the Australian (representing the Western culture) and Chinese (representing the Eastern Culture) consumers in regard to their attention paid to product attribute cues presented on food labels and the degree of such attention controlling for an individual-level moderator of product involvement. Design/methodology/approach: Data were collected using face-to-face interviews with semi-structured questionnaires for both Australian and Chinese samples. The questionnaire data were analysed using factorial between-groups analysis of variance (ANOVA) to investigate the influence of culture and product involvement on the attention paid/degree of attention to product nature-related (e.g. brand name), product assurance-related (e.g. country-of-origin) and health-related attribute (e.g. nutritional panel) cues. Findings: The findings revealed that Chinese consumers, as compared to Australian consumers, paid attention to more product-assurance cues (i.e. country of origin) and health-related cues (i.e. bioactivity indicators). The degrees of attention to these cues were also greater among Chinese consumers than for Australian consumers. Product involvement moderated the relationship between culture and attention towards product nature and product assurance-related cues. Practical implications: Results from this study enable exporters to customize their labelling design by strategically including label information that is more salient to certain export markets. Originality/value: This study offers a novel insight into the impact of culture on consumers’ attention to food product attributes and the interaction effects of product involvement on these relationships, hitherto underexplored. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/24877 |
| Fulltext version: | Accepted version |
| License (according to publishing contract): | CC BY-NC 4.0: Attribution - Non commercial 4.0 International |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2022_Ho-etal_Cross-cultural-differences-food-labels_BFJ_AAM.pdf | 717.84 kB | Adobe PDF |  View/Open |
Show full item record
Ho, K. F. X., Liu, F., Tarabashkina, L., & Volery, T. (2022). Cross-cultural differences in consumers’ attention to food labels. British Food Journal, 124(12), 4888–4904. https://doi.org/10.1108/BFJ-07-2021-0751
Ho, K.F.X. et al. (2022) ‘Cross-cultural differences in consumers” attention to food labels’, British Food Journal, 124(12), pp. 4888–4904. Available at: https://doi.org/10.1108/BFJ-07-2021-0751.
K. F. X. Ho, F. Liu, L. Tarabashkina, and T. Volery, “Cross-cultural differences in consumers’ attention to food labels,” British Food Journal, vol. 124, no. 12, pp. 4888–4904, Mar. 2022, doi: 10.1108/BFJ-07-2021-0751.
HO, Kenneth Fu Xian, Fang LIU, Liudmila TARABASHKINA und Thierry VOLERY, 2022. Cross-cultural differences in consumers‘ attention to food labels. British Food Journal. 22 März 2022. Bd. 124, Nr. 12, S. 4888–4904. DOI 10.1108/BFJ-07-2021-0751
Ho, Kenneth Fu Xian, Fang Liu, Liudmila Tarabashkina, and Thierry Volery. 2022. “Cross-Cultural Differences in Consumers’ Attention to Food Labels.” British Food Journal 124 (12): 4888–4904. https://doi.org/10.1108/BFJ-07-2021-0751.
Ho, Kenneth Fu Xian, et al. “Cross-Cultural Differences in Consumers’ Attention to Food Labels.” British Food Journal, vol. 124, no. 12, Mar. 2022, pp. 4888–904, https://doi.org/10.1108/BFJ-07-2021-0751.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.