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Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-24877
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dc.contributor.authorHo, Kenneth Fu Xian-
dc.contributor.authorLiu, Fang-
dc.contributor.authorTarabashkina, Liudmila-
dc.contributor.authorVolery, Thierry-
dc.date.accessioned2022-04-28T09:19:33Z-
dc.date.available2022-04-28T09:19:33Z-
dc.date.issued2022-03-22-
dc.identifier.issn0007-070Xde_CH
dc.identifier.issn1758-4108de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/24877-
dc.description.abstractPurpose: Extended from Hofstede’s cultural framework, this study investigated the differences between the Australian (representing the Western culture) and Chinese (representing the Eastern Culture) consumers in regard to their attention paid to product attribute cues presented on food labels and the degree of such attention controlling for an individual-level moderator of product involvement. Design/methodology/approach: Data were collected using face-to-face interviews with semi-structured questionnaires for both Australian and Chinese samples. The questionnaire data were analysed using factorial between-groups analysis of variance (ANOVA) to investigate the influence of culture and product involvement on the attention paid/degree of attention to product nature-related (e.g. brand name), product assurance-related (e.g. country-of-origin) and health-related attribute (e.g. nutritional panel) cues. Findings: The findings revealed that Chinese consumers, as compared to Australian consumers, paid attention to more product-assurance cues (i.e. country of origin) and health-related cues (i.e. bioactivity indicators). The degrees of attention to these cues were also greater among Chinese consumers than for Australian consumers. Product involvement moderated the relationship between culture and attention towards product nature and product assurance-related cues. Practical implications: Results from this study enable exporters to customize their labelling design by strategically including label information that is more salient to certain export markets. Originality/value: This study offers a novel insight into the impact of culture on consumers’ attention to food product attributes and the interaction effects of product involvement on these relationships, hitherto underexplored.de_CH
dc.language.isoende_CH
dc.publisherEmeraldde_CH
dc.relation.ispartofBritish Food Journalde_CH
dc.rightshttp://creativecommons.org/licenses/by-nc/4.0/de_CH
dc.subjectCulturede_CH
dc.subjectFood packagingde_CH
dc.subjectLabellingde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleCross-cultural differences in consumers' attention to food labelsde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
dc.identifier.doi10.1108/BFJ-07-2021-0751de_CH
dc.identifier.doi10.21256/zhaw-24877-
zhaw.funding.euNode_CH
zhaw.issue12de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end4904de_CH
zhaw.pages.start4888de_CH
zhaw.publication.statusacceptedVersionde_CH
zhaw.volume124de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.webfeedW: Spitzenpublikationde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Ho, K. F. X., Liu, F., Tarabashkina, L., & Volery, T. (2022). Cross-cultural differences in consumers’ attention to food labels. British Food Journal, 124(12), 4888–4904. https://doi.org/10.1108/BFJ-07-2021-0751
Ho, K.F.X. et al. (2022) ‘Cross-cultural differences in consumers” attention to food labels’, British Food Journal, 124(12), pp. 4888–4904. Available at: https://doi.org/10.1108/BFJ-07-2021-0751.
K. F. X. Ho, F. Liu, L. Tarabashkina, and T. Volery, “Cross-cultural differences in consumers’ attention to food labels,” British Food Journal, vol. 124, no. 12, pp. 4888–4904, Mar. 2022, doi: 10.1108/BFJ-07-2021-0751.
HO, Kenneth Fu Xian, Fang LIU, Liudmila TARABASHKINA und Thierry VOLERY, 2022. Cross-cultural differences in consumers‘ attention to food labels. British Food Journal. 22 März 2022. Bd. 124, Nr. 12, S. 4888–4904. DOI 10.1108/BFJ-07-2021-0751
Ho, Kenneth Fu Xian, Fang Liu, Liudmila Tarabashkina, and Thierry Volery. 2022. “Cross-Cultural Differences in Consumers’ Attention to Food Labels.” British Food Journal 124 (12): 4888–4904. https://doi.org/10.1108/BFJ-07-2021-0751.
Ho, Kenneth Fu Xian, et al. “Cross-Cultural Differences in Consumers’ Attention to Food Labels.” British Food Journal, vol. 124, no. 12, Mar. 2022, pp. 4888–904, https://doi.org/10.1108/BFJ-07-2021-0751.


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