Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-24009
Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: A healthier beverage choice is based on a subjective assessment of sweet taste
Authors: Reijnen, Ester
Kühne, Swen J.
Ritter, Reto
et. al: No
DOI: 10.5539/jfr.v10n2p47
10.21256/zhaw-24009
Published in: Journal of Food Research
Volume(Issue): 10
Issue: 2
Pages: 47
Pages to: 55
Issue Date: Mar-2021
Publisher / Ed. Institution: Canadian Center of Science and Education
ISSN: 1927-0887
1927-0895
Language: English
Subjects: Sugar sweetened beverage; Choice; Ratio; Individual perceived difference; Taste
Subject (DDC): 150: Psychology
Abstract: Despite promising interventions to lower people’s daily sugar consumption, such as health- or taste-focused labels, the consumption of sugar-sweetened beverages (SSBs) continues to rise. To improve the effectiveness of existing labels, the way people process sugar amounts in grams (g) as displayed on beverages seems to merit elucidation. For example, do people perceive the difference in the amount of sugar, and thus in the subjective sweet taste, between two beverages according to Weber’s law? Additionally, is that perceived difference the cause of their beverage choice? In order to investigate these questions, participants in this online experiment first had to estimate the sugar difference between two beverages based on grams and then decide whether they would switch to a lower-sugar beverage. We found that participants’ different estimates followed Weber’s law. The choice of the lower-sugar beverage, however, depended on how large they personally perceived that difference. In other words, the choice was independent of the ratio. These results show that future labels, rather than indicating the total amount of sugar, should indicate whether the reduction, for example in the amount of sugar compared to another beverage, was perceived as significant by others.
URI: https://digitalcollection.zhaw.ch/handle/11475/24009
Fulltext version: Published version
License (according to publishing contract): CC BY 4.0: Attribution 4.0 International
Departement: Applied Psychology
Organisational Unit: Psychological Institute (PI)
Appears in collections:Publikationen Angewandte Psychologie

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