| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Attitude formation toward economy, standard and premium private label |
| Autor/-in: | Reimann, Olivier Thomas, Oliver Kucza, Gunther |
| et. al: | No |
| Tagungsband: | Proceedings 2021 AMA Summer Academic Conference |
| Band(Heft): | 32 |
| Seite(n): | 535 |
| Seiten bis: | 538 |
| Angaben zur Konferenz: | 2021 AMA Summer Academic Conference, virtual, 4-6 August 2021 |
| Erscheinungsdatum: | 2021 |
| Verlag / Hrsg. Institution: | American Marketing Association |
| ISBN: | 978-0-87757-011-0 |
| Sprache: | Englisch |
| Schlagwörter: | Brand attitude; Private label; Store atmosphere; Store attitude; Store brand |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | In an online experiment, we investigate the impact of retailer characteristics, namely store atmosphere and retailers' price positioning, on attitude formation of individual private labels through the mediator store attitude. |
| URI: | https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf https://digitalcollection.zhaw.ch/handle/11475/23223 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Reimann, O., Thomas, O., & Kucza, G. (2021). Attitude formation toward economy, standard and premium private label [Conference paper]. Proceedings 2021 AMA Summer Academic Conference, 32, 535–538. https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf
Reimann, O., Thomas, O. and Kucza, G. (2021) ‘Attitude formation toward economy, standard and premium private label’, in Proceedings 2021 AMA Summer Academic Conference. American Marketing Association, pp. 535–538. Available at: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf.
O. Reimann, O. Thomas, and G. Kucza, “Attitude formation toward economy, standard and premium private label,” in Proceedings 2021 AMA Summer Academic Conference, 2021, vol. 32, pp. 535–538. [Online]. Available: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf
REIMANN, Olivier, Oliver THOMAS und Gunther KUCZA, 2021. Attitude formation toward economy, standard and premium private label. In: Proceedings 2021 AMA Summer Academic Conference [online]. Conference paper. American Marketing Association. 2021. S. 535–538. ISBN 978-0-87757-011-0. Verfügbar unter: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf
Reimann, Olivier, Oliver Thomas, and Gunther Kucza. 2021. “Attitude Formation toward Economy, Standard and Premium Private Label.” Conference paper. In Proceedings 2021 AMA Summer Academic Conference, 32:535–38. American Marketing Association. https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf.
Reimann, Olivier, et al. “Attitude Formation toward Economy, Standard and Premium Private Label.” Proceedings 2021 AMA Summer Academic Conference, vol. 32, American Marketing Association, 2021, pp. 535–38, https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf.
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