Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-22258
Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: Re-framing conceptual metaphor translation research in the age of neural machine translation : investigating translators’ added value with products and processes
Authors: Massey, Gary
et. al: No
DOI: 10.22363/2521-442X-2021-5-1-37-56
10.21256/zhaw-22258
Published in: Training, Language and Culture
Volume(Issue): 5
Issue: 1
Pages: 37
Pages to: 56
Issue Date: 2021
Publisher / Ed. Institution: Peoples' Friendship University of Russia
ISSN: 2520-2073
2521-442X
Language: English
Subjects: Conceptual metaphor theory; Translation process research; Product-oriented studies; Processoriented studies; 4EA cognition; Neural machine translation; Human added value; GoogleTranslate; DeepL; Cognitive translatology
Subject (DDC): 410.285: Computational linguistics
418.02: Translating and interpreting
Abstract: The exploratory study reported in this article is predicated on the notion that human translators’ cognition represents a key added value over disembodied artificial intelligence. It re-frames the methods, data and results of a precursor study, and supplements them with additional data and analyses to develop a new cognitive perspective on re-positioning human translation competence and translators’ expertise in the age of neural machine translation (NMT). The study is centred on an investigation of culturally specific complex conceptual metaphor in translation, and it melds a more conventional product-oriented approach with experimental translation process research (TPR). It indicates that human translators’ decision-making and problem-solving at different levels of training and experience take place on a conceptual level. Compared with the translations of the same metaphors by publicly available NMT systems and by beginners as well as more advanced students, the product data of the professionals involved in the study produce more varied translation solutions, with a range of deviations from the standardised output. This suggests that, after accessing the conceptual level of meaning realised in a particular lexical form, experienced professionals, as a group, are able to generate multiple potential target-text solutions in order to reach their target audience. The supplementary process data indicates that they do so situationally, based on 4EA cognition, through intuition and/or deliberative rationality. It is this, the author argues, that is the distinguishing feature of seasoned professional translators and a hallmark of their added value.
URI: https://digitalcollection.zhaw.ch/handle/11475/22258
Fulltext version: Published version
License (according to publishing contract): CC BY 4.0: Attribution 4.0 International
Departement: Applied Linguistics
Organisational Unit: Institute of Translation and Interpreting (IUED)
Appears in collections:Publikationen Angewandte Linguistik

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