Publication type: | Conference other |
Type of review: | Peer review (abstract) |
Title: | How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity |
Authors: | Reimann, Olivier Thomas, Oliver Kucza, Gunther Schuppisser, Stefan |
et. al: | No |
Conference details: | 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020 |
Issue Date: | 2020 |
Language: | English |
Subject (DDC): | 306.48: Free time and tourism 658.8: Marketing management |
URI: | https://digitalcollection.zhaw.ch/handle/11475/21480 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Appears in collections: | Publikationen School of Management and Law |
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Reimann, O., Thomas, O., Kucza, G., & Schuppisser, S. (2020). How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity. 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.
Reimann, O. et al. (2020) ‘How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity’, in 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.
O. Reimann, O. Thomas, G. Kucza, and S. Schuppisser, “How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity,” in 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020, 2020.
REIMANN, Olivier, Oliver THOMAS, Gunther KUCZA und Stefan SCHUPPISSER, 2020. How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity. In: 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020. Conference presentation. 2020
Reimann, Olivier, Oliver Thomas, Gunther Kucza, and Stefan Schuppisser. 2020. “How Sport Sponsorships Affect Motivation for Sport Consumption : The Role of Perceived Brand Sincerity.” Conference presentation. In 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.
Reimann, Olivier, et al. “How Sport Sponsorships Affect Motivation for Sport Consumption : The Role of Perceived Brand Sincerity.” 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020, 2020.
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