| Publikationstyp: | Konferenz: Sonstiges |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity |
| Autor/-in: | Reimann, Olivier Thomas, Oliver Kucza, Gunther Schuppisser, Stefan |
| et. al: | No |
| Angaben zur Konferenz: | 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020 |
| Erscheinungsdatum: | 2020 |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 306.48: Freizeit und Tourismus 658.8: Marketingmanagement |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/21480 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
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Reimann, O., Thomas, O., Kucza, G., & Schuppisser, S. (2020). How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity. 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.
Reimann, O. et al. (2020) ‘How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity’, in 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.
O. Reimann, O. Thomas, G. Kucza, and S. Schuppisser, “How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity,” in 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020, 2020.
REIMANN, Olivier, Oliver THOMAS, Gunther KUCZA und Stefan SCHUPPISSER, 2020. How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity. In: 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020. Conference presentation. 2020
Reimann, Olivier, Oliver Thomas, Gunther Kucza, and Stefan Schuppisser. 2020. “How Sport Sponsorships Affect Motivation for Sport Consumption : The Role of Perceived Brand Sincerity.” Conference presentation. In 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.
Reimann, Olivier, et al. “How Sport Sponsorships Affect Motivation for Sport Consumption : The Role of Perceived Brand Sincerity.” 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020, 2020.
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