Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Hüttermann, Marcel | - |
dc.contributor.author | Kunkel, Thilo | - |
dc.date.accessioned | 2020-10-01T15:52:59Z | - |
dc.date.available | 2020-10-01T15:52:59Z | - |
dc.date.issued | 2019-11-07 | - |
dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/20558 | - |
dc.language.iso | en | de_CH |
dc.rights | Licence according to publishing contract | de_CH |
dc.subject.ddc | 305: Personengruppen (Alter, Herkunft, Geschlecht, Einkommen) | de_CH |
dc.subject.ddc | 306: Kultur | de_CH |
dc.title | The critical role of gender when examining transactional and non-transactional fan engagement | de_CH |
dc.type | Konferenz: Sonstiges | de_CH |
dcterms.type | Text | de_CH |
zhaw.departement | School of Management and Law | de_CH |
zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
zhaw.conference.details | 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019 | de_CH |
zhaw.funding.eu | No | de_CH |
zhaw.originated.zhaw | Yes | de_CH |
zhaw.publication.status | publishedVersion | de_CH |
zhaw.publication.review | Peer review (Abstract) | de_CH |
zhaw.author.additional | No | de_CH |
zhaw.display.portrait | Yes | de_CH |
Appears in collections: | Publikationen School of Management and Law |
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Hüttermann, M., & Kunkel, T. (2019, November 7). The critical role of gender when examining transactional and non-transactional fan engagement. 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019.
Hüttermann, M. and Kunkel, T. (2019) ‘The critical role of gender when examining transactional and non-transactional fan engagement’, in 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019.
M. Hüttermann and T. Kunkel, “The critical role of gender when examining transactional and non-transactional fan engagement,” in 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019, Nov. 2019.
HÜTTERMANN, Marcel und Thilo KUNKEL, 2019. The critical role of gender when examining transactional and non-transactional fan engagement. In: 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019. Conference presentation. 7 November 2019
Hüttermann, Marcel, and Thilo Kunkel. 2019. “The Critical Role of Gender When Examining Transactional and Non-Transactional Fan Engagement.” Conference presentation. In 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019.
Hüttermann, Marcel, and Thilo Kunkel. “The Critical Role of Gender When Examining Transactional and Non-Transactional Fan Engagement.” 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019, 2019.
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