| Publikationstyp: | Konferenz: Sonstiges |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | The critical role of gender when examining transactional and non-transactional fan engagement |
| Autor/-in: | Hüttermann, Marcel Kunkel, Thilo |
| et. al: | No |
| Angaben zur Konferenz: | 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019 |
| Erscheinungsdatum: | 7-Nov-2019 |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 305: Personengruppen (Alter, Herkunft, Geschlecht, Einkommen) 306: Kultur |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/20558 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
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Zur Langanzeige
Hüttermann, M., & Kunkel, T. (2019, November 7). The critical role of gender when examining transactional and non-transactional fan engagement. 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019.
Hüttermann, M. and Kunkel, T. (2019) ‘The critical role of gender when examining transactional and non-transactional fan engagement’, in 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019.
M. Hüttermann and T. Kunkel, “The critical role of gender when examining transactional and non-transactional fan engagement,” in 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019, Nov. 2019.
HÜTTERMANN, Marcel und Thilo KUNKEL, 2019. The critical role of gender when examining transactional and non-transactional fan engagement. In: 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019. Conference presentation. 7 November 2019
Hüttermann, Marcel, and Thilo Kunkel. 2019. “The Critical Role of Gender When Examining Transactional and Non-Transactional Fan Engagement.” Conference presentation. In 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019.
Hüttermann, Marcel, and Thilo Kunkel. “The Critical Role of Gender When Examining Transactional and Non-Transactional Fan Engagement.” 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019, 2019.
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