The critical role of gender when examining transactional and non-transactional fan engagement

Hüttermann, Marcel; Kunkel, Thilo

Publication type:	Conference other
Type of review:	Peer review (abstract)
Title:	The critical role of gender when examining transactional and non-transactional fan engagement
Authors:	Hüttermann, Marcel Kunkel, Thilo
et. al:	No
Conference details:	17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019
Issue Date:	7-Nov-2019
Language:	English
Subject (DDC):	305: Groups (age, origine, gender, income) 306: Culture
URI:	https://digitalcollection.zhaw.ch/handle/11475/20558
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Institute of Marketing Management (IMM)
Appears in collections:	Publikationen School of Management and Law

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Hüttermann, M., & Kunkel, T. (2019, November 7). The critical role of gender when examining transactional and non-transactional fan engagement. 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019.

Hüttermann, M. and Kunkel, T. (2019) ‘The critical role of gender when examining transactional and non-transactional fan engagement’, in 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019.

M. Hüttermann and T. Kunkel, “The critical role of gender when examining transactional and non-transactional fan engagement,” in 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019, Nov. 2019.

HÜTTERMANN, Marcel und Thilo KUNKEL, 2019. The critical role of gender when examining transactional and non-transactional fan engagement. In: 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019. Conference presentation. 7 November 2019

Hüttermann, Marcel, and Thilo Kunkel. 2019. “The Critical Role of Gender When Examining Transactional and Non-Transactional Fan Engagement.” Conference presentation. In 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019.

Hüttermann, Marcel, and Thilo Kunkel. “The Critical Role of Gender When Examining Transactional and Non-Transactional Fan Engagement.” 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019, 2019.