Publication type: Conference paper
Type of review: Editorial review
Title: Zombie attack! : using scientainment to teach about sustainable food
Authors: Bättig-Frey, Petra
Berger, Verena
Skelton, Rahel
et. al: No
Proceedings: WSF 2020 : Program and Abstract Book
Conference details: The 8th World Sustainability Forum, Virtual, 15-17 September 2020
Issue Date: 2020
Publisher / Ed. Institution: MDPI
Publisher / Ed. Institution: Basel
Language: English
Subjects: Scientainment; Sustainability communication; App; Sustainable food
Subject (DDC): 338.927: Environmental economics and sustainable development
700: The arts and entertainment
Abstract: The Zombie attack is a cross between a digital treasure hunt and an escape room mission. Using their personal smart phone, small groups of 1-4 persons can solve riddles in a race against time, trying to find the hidden formula of the vaccine. The information necessary for the correct answers can be found in our campus’ garden, which showcases our research in the area of sustainability. While the story is purely fictional, the information required to solve puzzles is not. Thus, while enjoying a mysterious, fun story and trying to help save the world from a zombie invasion, players learn important facts about sustainable food. The Zombie attack is a scientainment approach, a low-threshold approach to communicating by cleverly combining entertainment and knowledge transfer. In addition to the factual content, importance is attached to the presentation of the content in a way that appeals to positive emotions and is suitable for the target group – adding excitement, surprise, mystery and fun. While many classic sustainability communication programs mostly address audience with a pre-existing interest in sustainability, scientainment can help address new audiences with no interest in science or sustainability. The starting point of the project was a precise impact orientation, defining the key messages and recommendations for action based on the desired outcomes and impacts and an analysis of the relevant target groups. The first feedbacks are promising. An evaluation with school classes using questionnaires and interviews had to be postponed due to the pandemic. Research questions will include: Do they learn new facts about sustainable food? Does a pre-existing interest in sustainability or in science influence the learning effect?
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Life Sciences and Facility Management
Organisational Unit: Institute of Natural Resource Sciences (IUNR)
Published as part of the ZHAW project: Öko Missions
Appears in collections:Publikationen Life Sciences und Facility Management

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