1. ZHAW digitalcollection
  2. School of Engineering
  3. Publikationen
  4. Publikationen School of Engineering
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dc.contributor.authorWest, Shaun-
dc.contributor.authorMeierhofer, Jürg-
dc.contributor.authorStoll, Oliver-
dc.contributor.authorSchweiger, Lukas-
dc.date.accessioned2020-09-17T09:57:28Z-
dc.date.available2020-09-17T09:57:28Z-
dc.date.issued2020-09-
dc.identifier.isbn978-1-85449-429-0de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/20489-
dc.description.abstractPurpose: The motivation of this paper is to investigate how digital twins can enable the design of new value propositions in digitally enabled servitization. This is important, as the application of this technology is an opportunity to deliver new value propositions for customers, and for the supplier to gain deeper understanding of the actual performance of the equipment (Kowalkowski and Ulaga, 2017). This builds upon the assessment of service value co-creation supported by digital twin technologies (Meierhofer & West, 2019). Design/Methodology/Approach: Ten cases have been assessed in this paper using different dimensions, and a cross-case analysis to consider value co-creation, value measures, support to the value proposition, and the servitization context. All of the cases are from an Innosuisse-supported project in Switzerland and were selected for their diversity. Findings: Classifying the digital twins by service proved useful to understand each one and its position within the business system. Knowing which business functions the twin supports helps to identify and confirm value co-creation opportunities as well as the possible areas impacted. It also provides different servitization perspectives that can support new and disruptive models, which is helpful for firms looking for new services to support their customers. The lifecycle perspective confirms the links between different phases and can provide new insight for the development of digital twins. The cross case analysis confirmed that a digital twin could support the development of new value positions within the context of servitization, as well as allow others (e.g., installers or asset owners) to develop and sell their own value solutions.de_CH
dc.language.isoende_CH
dc.publisherAston Universityde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectSmart servicede_CH
dc.subjectDigital twinde_CH
dc.subjectCustomer value propositionde_CH
dc.subjectServitizationde_CH
dc.subject.ddc658.5: Produktionssteuerungde_CH
dc.titleValue propositions enabled by digital twins in the context of servitizationde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Engineeringde_CH
zhaw.organisationalunitInstitut für Datenanalyse und Prozessdesign (IDP)de_CH
zhaw.publisher.placeBirminghamde_CH
zhaw.conference.detailsSpring Servitization Conference "Advanced Services for Sustainability and Growth", Online, 14-16 September 2020de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end160de_CH
zhaw.pages.start152de_CH
zhaw.parentwork.editorBigdeli, Ali-
zhaw.parentwork.editorBaines, Tim-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.title.proceedingsProceedings of the Spring Servitization Conference : Advanced Services for Sustainability and Growthde_CH
zhaw.webfeedDatalabde_CH
zhaw.webfeedDIZH Fellowshipde_CH
zhaw.webfeedIndustrie 4.0de_CH
zhaw.webfeedService Engineeringde_CH
zhaw.webfeedSimulation and Optimizationde_CH
zhaw.webfeedZHAW digitalde_CH
zhaw.funding.zhawDigital-Twin-basierte Dienstleistungen zur Unterstützung der Entscheidungsfindung entlang des Produktlebenszyklus von Investitionsgüternde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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West, S., Meierhofer, J., Stoll, O., & Schweiger, L. (2020). Value propositions enabled by digital twins in the context of servitization [Conference paper]. In A. Bigdeli & T. Baines (Eds.), Proceedings of the Spring Servitization Conference : Advanced Services for Sustainability and Growth (pp. 152–160). Aston University.
West, S. et al. (2020) ‘Value propositions enabled by digital twins in the context of servitization’, in A. Bigdeli and T. Baines (eds) Proceedings of the Spring Servitization Conference : Advanced Services for Sustainability and Growth. Birmingham: Aston University, pp. 152–160.
S. West, J. Meierhofer, O. Stoll, and L. Schweiger, “Value propositions enabled by digital twins in the context of servitization,” in Proceedings of the Spring Servitization Conference : Advanced Services for Sustainability and Growth, Sep. 2020, pp. 152–160.
WEST, Shaun, Jürg MEIERHOFER, Oliver STOLL und Lukas SCHWEIGER, 2020. Value propositions enabled by digital twins in the context of servitization. In: Ali BIGDELI und Tim BAINES (Hrsg.), Proceedings of the Spring Servitization Conference : Advanced Services for Sustainability and Growth. Conference paper. Birmingham: Aston University. September 2020. S. 152–160. ISBN 978-1-85449-429-0
West, Shaun, Jürg Meierhofer, Oliver Stoll, and Lukas Schweiger. 2020. “Value Propositions Enabled by Digital Twins in the Context of Servitization.” Conference paper. In Proceedings of the Spring Servitization Conference : Advanced Services for Sustainability and Growth, edited by Ali Bigdeli and Tim Baines, 152–60. Birmingham: Aston University.
West, Shaun, et al. “Value Propositions Enabled by Digital Twins in the Context of Servitization.” Proceedings of the Spring Servitization Conference : Advanced Services for Sustainability and Growth, edited by Ali Bigdeli and Tim Baines, Aston University, 2020, pp. 152–60.


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