| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Value propositions enabled by digital twins in the context of servitization |
| Autor/-in: | West, Shaun Meierhofer, Jürg Stoll, Oliver Schweiger, Lukas |
| et. al: | No |
| Tagungsband: | Proceedings of the Spring Servitization Conference : Advanced Services for Sustainability and Growth |
| Herausgeber/-in des übergeordneten Werkes: | Bigdeli, Ali Baines, Tim |
| Seite(n): | 152 |
| Seiten bis: | 160 |
| Angaben zur Konferenz: | Spring Servitization Conference "Advanced Services for Sustainability and Growth", Online, 14-16 September 2020 |
| Erscheinungsdatum: | Sep-2020 |
| Verlag / Hrsg. Institution: | Aston University |
| Verlag / Hrsg. Institution: | Birmingham |
| ISBN: | 978-1-85449-429-0 |
| Sprache: | Englisch |
| Schlagwörter: | Smart service; Digital twin; Customer value proposition; Servitization |
| Fachgebiet (DDC): | 658.5: Produktionssteuerung |
| Zusammenfassung: | Purpose: The motivation of this paper is to investigate how digital twins can enable the design of new value propositions in digitally enabled servitization. This is important, as the application of this technology is an opportunity to deliver new value propositions for customers, and for the supplier to gain deeper understanding of the actual performance of the equipment (Kowalkowski and Ulaga, 2017). This builds upon the assessment of service value co-creation supported by digital twin technologies (Meierhofer & West, 2019). Design/Methodology/Approach: Ten cases have been assessed in this paper using different dimensions, and a cross-case analysis to consider value co-creation, value measures, support to the value proposition, and the servitization context. All of the cases are from an Innosuisse-supported project in Switzerland and were selected for their diversity. Findings: Classifying the digital twins by service proved useful to understand each one and its position within the business system. Knowing which business functions the twin supports helps to identify and confirm value co-creation opportunities as well as the possible areas impacted. It also provides different servitization perspectives that can support new and disruptive models, which is helpful for firms looking for new services to support their customers. The lifecycle perspective confirms the links between different phases and can provide new insight for the development of digital twins. The cross case analysis confirmed that a digital twin could support the development of new value positions within the context of servitization, as well as allow others (e.g., installers or asset owners) to develop and sell their own value solutions. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/20489 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Engineering |
| Organisationseinheit: | Institut für Datenanalyse und Prozessdesign (IDP) |
| Publiziert im Rahmen des ZHAW-Projekts: | Digital-Twin-basierte Dienstleistungen zur Unterstützung der Entscheidungsfindung entlang des Produktlebenszyklus von Investitionsgütern |
| Enthalten in den Sammlungen: | Publikationen School of Engineering |
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West, S., Meierhofer, J., Stoll, O., & Schweiger, L. (2020). Value propositions enabled by digital twins in the context of servitization [Conference paper]. In A. Bigdeli & T. Baines (Eds.), Proceedings of the Spring Servitization Conference : Advanced Services for Sustainability and Growth (pp. 152–160). Aston University.
West, S. et al. (2020) ‘Value propositions enabled by digital twins in the context of servitization’, in A. Bigdeli and T. Baines (eds) Proceedings of the Spring Servitization Conference : Advanced Services for Sustainability and Growth. Birmingham: Aston University, pp. 152–160.
S. West, J. Meierhofer, O. Stoll, and L. Schweiger, “Value propositions enabled by digital twins in the context of servitization,” in Proceedings of the Spring Servitization Conference : Advanced Services for Sustainability and Growth, Sep. 2020, pp. 152–160.
WEST, Shaun, Jürg MEIERHOFER, Oliver STOLL und Lukas SCHWEIGER, 2020. Value propositions enabled by digital twins in the context of servitization. In: Ali BIGDELI und Tim BAINES (Hrsg.), Proceedings of the Spring Servitization Conference : Advanced Services for Sustainability and Growth. Conference paper. Birmingham: Aston University. September 2020. S. 152–160. ISBN 978-1-85449-429-0
West, Shaun, Jürg Meierhofer, Oliver Stoll, and Lukas Schweiger. 2020. “Value Propositions Enabled by Digital Twins in the Context of Servitization.” Conference paper. In Proceedings of the Spring Servitization Conference : Advanced Services for Sustainability and Growth, edited by Ali Bigdeli and Tim Baines, 152–60. Birmingham: Aston University.
West, Shaun, et al. “Value Propositions Enabled by Digital Twins in the Context of Servitization.” Proceedings of the Spring Servitization Conference : Advanced Services for Sustainability and Growth, edited by Ali Bigdeli and Tim Baines, Aston University, 2020, pp. 152–60.
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