Publication type: Contribution to magazine or newspaper
Title: Die Stellenanzeige im Fokus
Authors : Scheidegger, Nicoline
Hannich, Frank
et. al : No
Published in : Personal Schweiz
Volume(Issue) : 2020
Issue : 3
Pages : 22
Pages to: 23
Issue Date: Apr-2020
Publisher / Ed. Institution : WEKA
ISSN: 1664-5693
Language : German
Subject (DDC) : 659: Advertising and public relations
Abstract: Stellenanzeigen sind ein zentrales Element des Employer Brandings. Bezüglich Vermittlung positiver Emotionen, attraktiver und zeitgemässer Angebotsgestaltung sowie einfacher Lesbarkeit sind die Stellenanzeigen auf dem Schweizer Stellenmarkt ausbaufähig.
URI: https://digitalcollection.zhaw.ch/handle/11475/20214
Fulltext version : Published version
License (according to publishing contract) : Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Center for Enterprise Development (ZUE)
Appears in Collections:Publikationen School of Management and Law

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