Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-19599
Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: Pro-environmental incentives and loss aversion : a field experiment on electricity saving behavior
Authors: Ghesla, Claus
Grieder, Manuel
Schmitz, Jan
Stadelmann, Marcel
et. al: No
DOI: 10.1016/j.enpol.2019.111131
10.21256/zhaw-19599
Published in: Energy Policy
Volume(Issue): 2020
Issue: 137
Issue Date: 2020
Publisher / Ed. Institution: Elsevier
ISSN: 0301-4215
1873-6777
Language: English
Subjects: Ecological incentive; Energy conservation; Loss aversion; Loss framing
Subject (DDC): 
Abstract: This paper reports evidence from a field experiment investigating households’ electricity saving behavior. We motivated households’ efforts to save electricity via pro-environmental incentives that did not affect people’s monetary utility but targeted their environmental preferences. The results show that such pro-environmental incentives can be effective, especially when framed as potential losses to the environment. Our loss-framed pro-environmental incentive led households to save 5% on their monthly electricity consumption compared to a control group.
URI: https://digitalcollection.zhaw.ch/handle/11475/19599
Fulltext version: Accepted version
License (according to publishing contract): CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International
Restricted until: 2022-03-01
Departement: School of Management and Law
Organisational Unit: Center for Energy and Environment (CEE)
Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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