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https://doi.org/10.21256/zhaw-19599| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Pro-environmental incentives and loss aversion : a field experiment on electricity saving behavior |
| Authors: | Ghesla, Claus Grieder, Manuel Schmitz, Jan Stadelmann, Marcel |
| et. al: | No |
| DOI: | 10.1016/j.enpol.2019.111131 10.21256/zhaw-19599 |
| Published in: | Energy Policy |
| Volume(Issue): | 2020 |
| Issue: | 137 |
| Issue Date: | 2020 |
| Publisher / Ed. Institution: | Elsevier |
| ISSN: | 0301-4215 1873-6777 |
| Language: | English |
| Subjects: | Ecological incentive; Energy conservation; Loss aversion; Loss framing |
| Subject (DDC): | 333.7: Land, natural recreational areas |
| Abstract: | This paper reports evidence from a field experiment investigating households’ electricity saving behavior. We motivated households’ efforts to save electricity via pro-environmental incentives that did not affect people’s monetary utility but targeted their environmental preferences. The results show that such pro-environmental incentives can be effective, especially when framed as potential losses to the environment. Our loss-framed pro-environmental incentive led households to save 5% on their monthly electricity consumption compared to a control group. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/19599 |
| Fulltext version: | Accepted version |
| License (according to publishing contract): | CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International |
| Restricted until: | 2022-03-01 |
| Departement: | School of Management and Law |
| Organisational Unit: | Center for Energy and Environment (CEE) Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2019_Ghesla-etal_Pro-Environmental-Incentives.pdf | Accepted Version | 319.53 kB | Adobe PDF |  View/Open |
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Ghesla, C., Grieder, M., Schmitz, J., & Stadelmann, M. (2020). Pro-environmental incentives and loss aversion : a field experiment on electricity saving behavior. Energy Policy, 2020(137). https://doi.org/10.1016/j.enpol.2019.111131
Ghesla, C. et al. (2020) ‘Pro-environmental incentives and loss aversion : a field experiment on electricity saving behavior’, Energy Policy, 2020(137). Available at: https://doi.org/10.1016/j.enpol.2019.111131.
C. Ghesla, M. Grieder, J. Schmitz, and M. Stadelmann, “Pro-environmental incentives and loss aversion : a field experiment on electricity saving behavior,” Energy Policy, vol. 2020, no. 137, 2020, doi: 10.1016/j.enpol.2019.111131.
GHESLA, Claus, Manuel GRIEDER, Jan SCHMITZ und Marcel STADELMANN, 2020. Pro-environmental incentives and loss aversion : a field experiment on electricity saving behavior. Energy Policy. 2020. Bd. 2020, Nr. 137. DOI 10.1016/j.enpol.2019.111131
Ghesla, Claus, Manuel Grieder, Jan Schmitz, and Marcel Stadelmann. 2020. “Pro-Environmental Incentives and Loss Aversion : A Field Experiment on Electricity Saving Behavior.” Energy Policy 2020 (137). https://doi.org/10.1016/j.enpol.2019.111131.
Ghesla, Claus, et al. “Pro-Environmental Incentives and Loss Aversion : A Field Experiment on Electricity Saving Behavior.” Energy Policy, vol. 2020, no. 137, 2020, https://doi.org/10.1016/j.enpol.2019.111131.
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