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Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-19599
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dc.contributor.authorGhesla, Claus-
dc.contributor.authorGrieder, Manuel-
dc.contributor.authorSchmitz, Jan-
dc.contributor.authorStadelmann, Marcel-
dc.date.accessioned2020-03-05T10:16:38Z-
dc.date.available2020-03-05T10:16:38Z-
dc.date.issued2020-
dc.identifier.issn0301-4215de_CH
dc.identifier.issn1873-6777de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/19599-
dc.description.abstractThis paper reports evidence from a field experiment investigating households’ electricity saving behavior. We motivated households’ efforts to save electricity via pro-environmental incentives that did not affect people’s monetary utility but targeted their environmental preferences. The results show that such pro-environmental incentives can be effective, especially when framed as potential losses to the environment. Our loss-framed pro-environmental incentive led households to save 5% on their monthly electricity consumption compared to a control group.de_CH
dc.language.isoende_CH
dc.publisherElsevierde_CH
dc.relation.ispartofEnergy Policyde_CH
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/4.0/de_CH
dc.subjectEcological incentivede_CH
dc.subjectEnergy conservationde_CH
dc.subjectLoss aversionde_CH
dc.subjectLoss framingde_CH
dc.subject.ddc333.7: Landflächen, Naturerholungsgebietede_CH
dc.titlePro-environmental incentives and loss aversion : a field experiment on electricity saving behaviorde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitZentrum für Energie und Umwelt (CEE)de_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
dc.identifier.doi10.1016/j.enpol.2019.111131de_CH
dc.identifier.doi10.21256/zhaw-19599-
zhaw.funding.euNode_CH
zhaw.issue137de_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statusacceptedVersionde_CH
zhaw.volume2020de_CH
zhaw.embargo.end2022-03-01de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.webfeedW: Spitzenpublikationde_CH
zhaw.author.additionalNode_CH
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Ghesla, C., Grieder, M., Schmitz, J., & Stadelmann, M. (2020). Pro-environmental incentives and loss aversion : a field experiment on electricity saving behavior. Energy Policy, 2020(137). https://doi.org/10.1016/j.enpol.2019.111131
Ghesla, C. et al. (2020) ‘Pro-environmental incentives and loss aversion : a field experiment on electricity saving behavior’, Energy Policy, 2020(137). Available at: https://doi.org/10.1016/j.enpol.2019.111131.
C. Ghesla, M. Grieder, J. Schmitz, and M. Stadelmann, “Pro-environmental incentives and loss aversion : a field experiment on electricity saving behavior,” Energy Policy, vol. 2020, no. 137, 2020, doi: 10.1016/j.enpol.2019.111131.
GHESLA, Claus, Manuel GRIEDER, Jan SCHMITZ und Marcel STADELMANN, 2020. Pro-environmental incentives and loss aversion : a field experiment on electricity saving behavior. Energy Policy. 2020. Bd. 2020, Nr. 137. DOI 10.1016/j.enpol.2019.111131
Ghesla, Claus, Manuel Grieder, Jan Schmitz, and Marcel Stadelmann. 2020. “Pro-Environmental Incentives and Loss Aversion : A Field Experiment on Electricity Saving Behavior.” Energy Policy 2020 (137). https://doi.org/10.1016/j.enpol.2019.111131.
Ghesla, Claus, et al. “Pro-Environmental Incentives and Loss Aversion : A Field Experiment on Electricity Saving Behavior.” Energy Policy, vol. 2020, no. 137, 2020, https://doi.org/10.1016/j.enpol.2019.111131.


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