Publication type: Conference other
Type of review: Peer review (abstract)
Title: Professionals in anticipating margins and experts in using trust-seeking practices : the case of financial analysts
Authors : Whitehouse, Marlies
et. al : No
Conference details: IPrA 2019 Conference : Pragmatics of the Margins, Hong Kong, 9-16 June 2019
Issue Date: 13-Jun-2019
Language : English
Subject (DDC) : 332: Financial economics
401.4: Lexicology and terminology
Abstract: The global financial markets are influenced by rational and irrational factors. In their attempt to guide investors through the volatile and erratic markets and to forecast margins and developments in various industries, financial analysts play a key role. Their opinions influence the share prices around the globe; their recommendations and assessments are wanted by investors, cited by the press, feared and pushed by the companies; and their texts serve as guidance in financial crisis, market turbulences, or as basis for fund allocation. Despite the persuasive power and huge influence of their recommendations, both the analysts as writers and their practices and texts themselves are widely under-researched. In my research, I have investigated the cultural, organizational, and individual variety of financial analysts’ text production. The research is based on a context-annotated corpus of roughly 1500 financial analysts’ company reviews (in German, English, and Japanese). In my presentation, I focus on howand on whenequity analysts use trust-seeking language in their recommendations for investors (part 1). Drawing on date from a qualitative Japanese, English and German sub-corpus (part 2), I use pragmatic text analysis (part 3) to explain what implications these persuasive language elements can have on the investors and on the financial markets, focussing on the analysts’ anticipation of margins (part 4). I conclude by discussing how insights from this research can contribute to a deeper scientific and professional awareness regarding financial analysts’ writing and its margin-centered and trust-related aspects (part 5). By doing so, I follow principles of transdisciplinary action research.
URI: https://digitalcollection.zhaw.ch/handle/11475/19002
Fulltext version : Published version
License (according to publishing contract) : Licence according to publishing contract
Departement: Applied Linguistics
Appears in Collections:Publikationen Angewandte Linguistik

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