1. ZHAW digitalcollection
  2. School of Management and Law
  3. Working Papers
  4. General Management
  5. Marketing
Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-18480
Full metadata record
DC FieldValueLanguage
dc.contributor.authorHüttermann, Marcel-
dc.date.accessioned2019-10-18T08:58:00Z-
dc.date.available2019-10-18T08:58:00Z-
dc.date.issued2019-10-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/18480-
dc.description.abstracteSports Switzerland 2019 is the first study on eSports in Switzerland. The Institute for Marketing Management at the ZHAW is thus addressing a topic that is currently attracting attention worldwide for a variety of reasons: On the one hand, because the sales figures and prize money in eSports have recorded enormous growth rates in recent years, and on the other hand, because the question of whether eSports is a sport is increasingly being discussed by sports federations and the media and is therefore also attracting the interest of the general public. The aim of this study is to illustrate the status quo in the Swiss population with regard to eSports. After a brief introduction to the topic, the worldwide eSports market will be examined. After a subsequent academic examination of the concept of eSports, the main part of the study follows: the status quo in Switzerland.de_CH
dc.format.extent33de_CH
dc.language.isoende_CH
dc.publisherZHAW Zürcher Hochschule für Angewandte Wissenschaftende_CH
dc.rightshttp://creativecommons.org/licenses/by/4.0/de_CH
dc.subjecteSportsde_CH
dc.subjectSwitzerlandde_CH
dc.subjectGamingde_CH
dc.subjectMarketing managementde_CH
dc.subject.ddc700: Künste und Unterhaltungde_CH
dc.titleeSports Switzerland 2019 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermannde_CH
dc.typeWorking Paper – Gutachten – Studiede_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.publisher.placeWinterthurde_CH
dc.identifier.doi10.21256/zhaw-18480-
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.author.additionalNode_CH
Appears in collections:Marketing

Files in This Item:
File Description SizeFormat 
2019_eSports Switzerland_Huettermann.pdf946.28 kBAdobe PDFThumbnail
View/Open
Show simple item record
Hüttermann, M. (2019). eSports Switzerland 2019 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermann. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-18480
Hüttermann, M. (2019) eSports Switzerland 2019 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermann. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. Available at: https://doi.org/10.21256/zhaw-18480.
M. Hüttermann, “eSports Switzerland 2019 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermann,” ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Winterthur, Oct. 2019. doi: 10.21256/zhaw-18480.
HÜTTERMANN, Marcel, 2019. eSports Switzerland 2019 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermann. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Hüttermann, Marcel. 2019. “eSports Switzerland 2019 : A Study by the Institute of Marketing Management under the Direction of Marcel Hüttermann.” Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-18480.
Hüttermann, Marcel. eSports Switzerland 2019 : A Study by the Institute of Marketing Management under the Direction of Marcel Hüttermann. ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Oct. 2019, https://doi.org/10.21256/zhaw-18480.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.