Title: Towards a semiotics of data visualization : an inventory of graphic resources
Authors : Weber, Wibke
et. al : No
Proceedings: Information visualisation : biomedical visualization and geometric modelling & imaging
Pages : 323
Pages to: 328
Conference details: 23rd International Conference Information Visualisation, Paris, 2-5 July 2019
Editors of the parent work: Banissi, Ebad
Ursyn, Anna
McK. Bannatyne, Mark W.
Datia, Nuno
Francese, Rita
Sarfraz, Muhammad
Wyeld, Theodor G.
Bouali, Fatma
Venturin, Gilles
Azzag, Hanane
Lebbah, Mustapha
Trutschl, Marjan
Cvek, Urska
Müller, Heimo
Nakayama, Minoru
Kernbach, Sebastian
Caruccio, Loredana
Risi, Michele
Erra, Ugo
Vitiello, Autilia
Rossano, Veronica
Publisher / Ed. Institution : IEEE
Issue Date: 2019
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (publication)
Language : English
Subjects : Data visualization; Journalism; Social semiotics; Multimodality; Graphic resources
Subject (DDC) : 000: Generalities and science
070: News media, journalism and publishing
Abstract: This paper outlines a framework for the analysis of data visualizations. Investigating the semiotic potentials of data visualizations means that we first have to inventorize what is within them. Using a social semiotic approach, the paper collates the graphic resources and modes deployed in data visualizations, their affordances and communicative tasks. The framework combines theoretical considerations and empirical research. It is based on both a thorough literature review of relevant publications in the field of data visualization and visual communication and an analysis of a corpus of data visualizations taken from journalism. The aim of the paper is to link the aesthetic form to its social meaning in a specific context. The framework advances understanding of how semiotic resources shape the meaning of a data visualization.
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Conference paper
DOI : 10.1109/IV.2019.00061
ISBN: 978-1-7281-2838-2
URI: https://digitalcollection.zhaw.ch/handle/11475/18094
Appears in Collections:Publikationen Angewandte Linguistik

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