Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-18090
Publication type: Conference paper
Type of review: Peer review (abstract)
Title: Exploring the willingness-to-share data of digitized products in B2B manufacturing industries
Authors: Holler, Manuel
Vogt, Helen
Barth, Linard
et. al: No
DOI: 10.18690/978-961-286-280-0
10.21256/zhaw-18090
Proceedings: 32nd Bled eConference Proceedings
Editors of the parent work: Pucihar, Andreja
Kljajić Borštnar, Mirjana
Bons, Roger
Seitz, Juergen
Cripps, Helen
Vidmar, Doroteja
Page(s): 1065
Pages to: 1072
Conference details: 32nd Bled eConference - Humanizing Technology for a Sustainable Society, Bled, Slovenia, 16-19 June 2019
Issue Date: 2019
Publisher / Ed. Institution: University of Manbor Press
ISBN: 978-961-286-280-0
Language: English
Subject (DDC): 658: General Management
Abstract: In the digital age, physical products of all kind become infiltrated by technology. Especially for the sophisticated manufacturing industries manifold opportunities, yet in the same way defiances originate. While academia and practice on the one hand show that the value of digitized products for an ecosystem participant increases with the access to data from the surrounding ecosystem, on the other hand research to understand and manage this willingness-to-share data is limited. Accordingly, the Research-in-Progress Paper at hand explores the willingness-to-share data of digitized products in B2B manufacturing industries. In particular, an exploratory case study research design in the Swiss B2B manufacturing industries is carved out. Considering the inherent limitations of this qualitative research approach, preliminary findings show that highly different aspects influence the willingness-to share data of digitized products in these environments.
URI: https://digitalcollection.zhaw.ch/handle/11475/18090
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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Holler, M., Vogt, H., & Barth, L. (2019). Exploring the willingness-to-share data of digitized products in B2B manufacturing industries [Conference paper]. In A. Pucihar, M. Kljajić Borštnar, R. Bons, J. Seitz, H. Cripps, & D. Vidmar (Eds.), 32nd Bled eConference Proceedings (pp. 1065–1072). University of Manbor Press. https://doi.org/10.18690/978-961-286-280-0
Holler, M., Vogt, H. and Barth, L. (2019) ‘Exploring the willingness-to-share data of digitized products in B2B manufacturing industries’, in A. Pucihar et al. (eds) 32nd Bled eConference Proceedings. University of Manbor Press, pp. 1065–1072. Available at: https://doi.org/10.18690/978-961-286-280-0.
M. Holler, H. Vogt, and L. Barth, “Exploring the willingness-to-share data of digitized products in B2B manufacturing industries,” in 32nd Bled eConference Proceedings, 2019, pp. 1065–1072. doi: 10.18690/978-961-286-280-0.
HOLLER, Manuel, Helen VOGT und Linard BARTH, 2019. Exploring the willingness-to-share data of digitized products in B2B manufacturing industries. In: Andreja PUCIHAR, Mirjana KLJAJIĆ BORŠTNAR, Roger BONS, Juergen SEITZ, Helen CRIPPS und Doroteja VIDMAR (Hrsg.), 32nd Bled eConference Proceedings. Conference paper. University of Manbor Press. 2019. S. 1065–1072. ISBN 978-961-286-280-0
Holler, Manuel, Helen Vogt, and Linard Barth. 2019. “Exploring the Willingness-to-Share Data of Digitized Products in B2B Manufacturing Industries.” Conference paper. In 32nd Bled eConference Proceedings, edited by Andreja Pucihar, Mirjana Kljajić Borštnar, Roger Bons, Juergen Seitz, Helen Cripps, and Doroteja Vidmar, 1065–72. University of Manbor Press. https://doi.org/10.18690/978-961-286-280-0.
Holler, Manuel, et al. “Exploring the Willingness-to-Share Data of Digitized Products in B2B Manufacturing Industries.” 32nd Bled eConference Proceedings, edited by Andreja Pucihar et al., University of Manbor Press, 2019, pp. 1065–72, https://doi.org/10.18690/978-961-286-280-0.


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