Title: Digital communication strategies for the cultural sector : evidence of an interdisciplinary approach based on the cross-border region lake Constance
Authors : Betzler, Diana
Leuschen, Lara
Rebitzer, Fabian A.
et. al : No
Conference details: 15th AIMAC International Conference on Arts and Cultural Management, Venice, Italy, 23-26 June 2019
Issue Date: 2019
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Abstract)
Language : English
Subjects : Arts marketing; Digital communication strategie; Digital cultural communication
Subject (DDC) : 306: Culture
Abstract: The cross border region Lake Constance is known as a popular leisure and tourism destination. Supraregionally famous for its diverse natural landscape, the potentials of the regions broad cultural offer for the public image are currently not fully unlocked. This project aims to establish a basis for the devolopment of sustainable digital communication strategies for the regional arts sector. In an online survey, cultural providers were interviewed amongst other topics regarding their structure and characteristics, target groups, catchment areas, features and digitization degree of their comunication strategy or current cooperation with other suppliers and future plans concerning their digital cultural communication. The analysis of around 230 interviewees has shown that website and social media have prevailed alongside the print media, but that there are still potentials in the management and the targeted marketing of cultural offers. By means of this quantitative analysis of strategies, structure and practices of digital communication in the arts sector a digitization index was developed. Thisdigitization index lays the foundation for further analysis of this dataset.
Departement: School of Management and Law
Organisational Unit: Center for Arts Management (ZKM)
Publication type: Conference Other
URI: https://digitalcollection.zhaw.ch/handle/11475/17853
Appears in Collections:Publikationen School of Management and Law

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