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  2. School of Management and Law
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  4. Publikationen School of Management and Law
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dc.contributor.authorBetzler, Diana-
dc.contributor.authorLeuschen, Lara-
dc.contributor.authorRebitzer, Fabian A.-
dc.date.accessioned2019-08-08T08:20:56Z-
dc.date.available2019-08-08T08:20:56Z-
dc.date.issued2019-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/17853-
dc.description.abstractThe cross border region Lake Constance is known as a popular leisure and tourism destination. Supraregionally famous for its diverse natural landscape, the potentials of the regions broad cultural offer for the public image are currently not fully unlocked. This project aims to establish a basis for the development of sustainable digital communication strategies for the regional arts sector. In an online survey, cultural providers were interviewed amongst other topics regarding their structure and characteristics, target groups, catchment areas, features and digitization degree of their communication strategy or current cooperation with other suppliers and future plans concerning their digital cultural communication. The analysis of around 230 interviewees has shown that website and social media have prevailed alongside the print media, but that there are still potentials in the management and the targeted marketing of cultural offers. By means of this quantitative analysis of strategies, structure and practices of digital communication in the arts sector a digitization index was developed. This digitization index lays the foundation for further analysis of this dataset.de_CH
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectArts marketingde_CH
dc.subjectDigital communication strategiede_CH
dc.subjectDigital cultural communicationde_CH
dc.subject.ddc306: Kulturde_CH
dc.titleDigital communication strategies for the cultural sector : evidence of an interdisciplinary approach based on the cross-border region lake Constancede_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitZentrum für Kulturmanagement (ZKM)de_CH
zhaw.conference.details15th AIMAC International Conference on Arts and Cultural Management, Venice, Italy, 23-26 June 2019de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.webfeedZHAW digitalde_CH
zhaw.author.additionalNode_CH
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Betzler, D., Leuschen, L., & Rebitzer, F. A. (2019). Digital communication strategies for the cultural sector : evidence of an interdisciplinary approach based on the cross-border region lake Constance. 15th AIMAC International Conference on Arts and Cultural Management, Venice, Italy, 23-26 June 2019.
Betzler, D., Leuschen, L. and Rebitzer, F.A. (2019) ‘Digital communication strategies for the cultural sector : evidence of an interdisciplinary approach based on the cross-border region lake Constance’, in 15th AIMAC International Conference on Arts and Cultural Management, Venice, Italy, 23-26 June 2019.
D. Betzler, L. Leuschen, and F. A. Rebitzer, “Digital communication strategies for the cultural sector : evidence of an interdisciplinary approach based on the cross-border region lake Constance,” in 15th AIMAC International Conference on Arts and Cultural Management, Venice, Italy, 23-26 June 2019, 2019.
BETZLER, Diana, Lara LEUSCHEN und Fabian A. REBITZER, 2019. Digital communication strategies for the cultural sector : evidence of an interdisciplinary approach based on the cross-border region lake Constance. In: 15th AIMAC International Conference on Arts and Cultural Management, Venice, Italy, 23-26 June 2019. Conference paper. 2019
Betzler, Diana, Lara Leuschen, and Fabian A. Rebitzer. 2019. “Digital Communication Strategies for the Cultural Sector : Evidence of an Interdisciplinary Approach Based on the Cross-Border Region Lake Constance.” Conference paper. In 15th AIMAC International Conference on Arts and Cultural Management, Venice, Italy, 23-26 June 2019.
Betzler, Diana, et al. “Digital Communication Strategies for the Cultural Sector : Evidence of an Interdisciplinary Approach Based on the Cross-Border Region Lake Constance.” 15th AIMAC International Conference on Arts and Cultural Management, Venice, Italy, 23-26 June 2019, 2019.


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