Publication type: | Conference other |
Type of review: | Not specified |
Title: | The impact of blood donor marketing : an experimental study on direct mailing effects |
Authors: | Leipnitz, Sigrun Sundermann, Larissa M. |
Conference details: | 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015 |
Issue Date: | 2015 |
Language: | English |
Subject (DDC): | 362: Health and social services |
URI: | https://digitalcollection.zhaw.ch/handle/11475/17322 |
Fulltext version: | Published version |
License (according to publishing contract): | Not specified |
Departement: | Social Work |
Organisational Unit: | Institute of Management and Social Policy (ISM) |
Appears in collections: | Publikationen Soziale Arbeit |
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Leipnitz, S., & Sundermann, L. M. (2015). The impact of blood donor marketing : an experimental study on direct mailing effects. 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015.
Leipnitz, S. and Sundermann, L.M. (2015) ‘The impact of blood donor marketing : an experimental study on direct mailing effects’, in 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015.
S. Leipnitz and L. M. Sundermann, “The impact of blood donor marketing : an experimental study on direct mailing effects,” in 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015, 2015.
LEIPNITZ, Sigrun und Larissa M. SUNDERMANN, 2015. The impact of blood donor marketing : an experimental study on direct mailing effects. In: 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015. Conference presentation. 2015
Leipnitz, Sigrun, and Larissa M. Sundermann. 2015. “The Impact of Blood Donor Marketing : An Experimental Study on Direct Mailing Effects.” Conference presentation. In 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015.
Leipnitz, Sigrun, and Larissa M. Sundermann. “The Impact of Blood Donor Marketing : An Experimental Study on Direct Mailing Effects.” 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015, 2015.
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