Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Leipnitz, Sigrun | - |
| dc.contributor.author | Sundermann, Larissa M. | - |
| dc.date.accessioned | 2019-06-19T13:34:23Z | - |
| dc.date.available | 2019-06-19T13:34:23Z | - |
| dc.date.issued | 2015 | - |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/17322 | - |
| dc.language.iso | en | de_CH |
| dc.rights | Not specified | de_CH |
| dc.subject.ddc | 362: Gesundheits- und Sozialdienste | de_CH |
| dc.title | The impact of blood donor marketing : an experimental study on direct mailing effects | de_CH |
| dc.type | Konferenz: Sonstiges | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | Soziale Arbeit | de_CH |
| zhaw.organisationalunit | Institut für Sozialmanagement (ISM) | de_CH |
| zhaw.conference.details | 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | No | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Not specified | de_CH |
| zhaw.webfeed | Führung und Organisationsgestaltung (Soziale Arbeit) | de_CH |
| zhaw.webfeed | Innovation und Qualitätsentwicklung (Soziale Arbeit) | de_CH |
| Appears in collections: | Publikationen Soziale Arbeit | |
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Leipnitz, S., & Sundermann, L. M. (2015). The impact of blood donor marketing : an experimental study on direct mailing effects. 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015.
Leipnitz, S. and Sundermann, L.M. (2015) ‘The impact of blood donor marketing : an experimental study on direct mailing effects’, in 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015.
S. Leipnitz and L. M. Sundermann, “The impact of blood donor marketing : an experimental study on direct mailing effects,” in 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015, 2015.
LEIPNITZ, Sigrun und Larissa M. SUNDERMANN, 2015. The impact of blood donor marketing : an experimental study on direct mailing effects. In: 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015. Conference presentation. 2015
Leipnitz, Sigrun, and Larissa M. Sundermann. 2015. “The Impact of Blood Donor Marketing : An Experimental Study on Direct Mailing Effects.” Conference presentation. In 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015.
Leipnitz, Sigrun, and Larissa M. Sundermann. “The Impact of Blood Donor Marketing : An Experimental Study on Direct Mailing Effects.” 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015, 2015.
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