| Publikationstyp: | Konferenz: Sonstiges |
| Art der Begutachtung: | Keine Angabe |
| Titel: | The impact of blood donor marketing : an experimental study on direct mailing effects |
| Autor/-in: | Leipnitz, Sigrun Sundermann, Larissa M. |
| Angaben zur Konferenz: | 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015 |
| Erscheinungsdatum: | 2015 |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 362: Gesundheits- und Sozialdienste |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/17322 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Keine Angabe |
| Departement: | Soziale Arbeit |
| Organisationseinheit: | Institut für Sozialmanagement (ISM) |
| Enthalten in den Sammlungen: | Publikationen Soziale Arbeit |
Dateien zu dieser Ressource:
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Zur Langanzeige
Leipnitz, S., & Sundermann, L. M. (2015). The impact of blood donor marketing : an experimental study on direct mailing effects. 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015.
Leipnitz, S. and Sundermann, L.M. (2015) ‘The impact of blood donor marketing : an experimental study on direct mailing effects’, in 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015.
S. Leipnitz and L. M. Sundermann, “The impact of blood donor marketing : an experimental study on direct mailing effects,” in 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015, 2015.
LEIPNITZ, Sigrun und Larissa M. SUNDERMANN, 2015. The impact of blood donor marketing : an experimental study on direct mailing effects. In: 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015. Conference presentation. 2015
Leipnitz, Sigrun, and Larissa M. Sundermann. 2015. “The Impact of Blood Donor Marketing : An Experimental Study on Direct Mailing Effects.” Conference presentation. In 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015.
Leipnitz, Sigrun, and Larissa M. Sundermann. “The Impact of Blood Donor Marketing : An Experimental Study on Direct Mailing Effects.” 44. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, Chicago, USA, 19-21 November 2015, 2015.
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