1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorHallier, Christine-
dc.contributor.authorHarris, Lisa-
dc.date.accessioned2019-03-18T15:03:08Z-
dc.date.available2019-03-18T15:03:08Z-
dc.date.issued2007-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/16136-
dc.language.isoende_CH
dc.publisherKingston Business Schoolde_CH
dc.relation.ispartofseriesResearch paper seriesde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectBlogde_CH
dc.subject.ddc658.4: Leitendes Managementde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleCreating a new value dimension with respectable differentiation potential by using corporate blogsde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
zhaw.publisher.placeLondonde_CH
zhaw.conference.detailsAcademy of Marketing Conference 2007, Egham, United Kingdom, 3-6 July 2007de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsProceedings of the academy of marketing conference 2007 : marketing theory into practicede_CH
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Hallier, C., & Harris, L. (2007). Creating a new value dimension with respectable differentiation potential by using corporate blogs. Proceedings of the Academy of Marketing Conference 2007 : Marketing Theory into Practice.
Hallier, C. and Harris, L. (2007) ‘Creating a new value dimension with respectable differentiation potential by using corporate blogs’, in Proceedings of the academy of marketing conference 2007 : marketing theory into practice. London: Kingston Business School.
C. Hallier and L. Harris, “Creating a new value dimension with respectable differentiation potential by using corporate blogs,” in Proceedings of the academy of marketing conference 2007 : marketing theory into practice, 2007.
HALLIER, Christine und Lisa HARRIS, 2007. Creating a new value dimension with respectable differentiation potential by using corporate blogs. In: Proceedings of the academy of marketing conference 2007 : marketing theory into practice. Conference paper. London: Kingston Business School. 2007
Hallier, Christine, and Lisa Harris. 2007. “Creating a New Value Dimension with Respectable Differentiation Potential by Using Corporate Blogs.” Conference paper. In Proceedings of the Academy of Marketing Conference 2007 : Marketing Theory into Practice. London: Kingston Business School.
Hallier, Christine, and Lisa Harris. “Creating a New Value Dimension with Respectable Differentiation Potential by Using Corporate Blogs.” Proceedings of the Academy of Marketing Conference 2007 : Marketing Theory into Practice, Kingston Business School, 2007.


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