| Publikationstyp: | Konferenz: Sonstiges |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | Marketing events : determinants and consequences of participant satisfaction |
| Autor/-in: | Müller, Steffen Lütke, Verena |
| Angaben zur Konferenz: | 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008 |
| Erscheinungsdatum: | 2008 |
| Sprache: | Englisch |
| Schlagwörter: | Consequence; Determinant; Event; Marketing |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16085 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
Es gibt keine Dateien zu dieser Ressource.
Zur Langanzeige
Müller, S., & Lütke, V. (2008). Marketing events : determinants and consequences of participant satisfaction. 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008.
Müller, S. and Lütke, V. (2008) ‘Marketing events : determinants and consequences of participant satisfaction’, in 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008.
S. Müller and V. Lütke, “Marketing events : determinants and consequences of participant satisfaction,” in 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008, 2008.
MÜLLER, Steffen und Verena LÜTKE, 2008. Marketing events : determinants and consequences of participant satisfaction. In: 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008. Conference presentation. 2008
Müller, Steffen, and Verena Lütke. 2008. “Marketing Events : Determinants and Consequences of Participant Satisfaction.” Conference presentation. In 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008.
Müller, Steffen, and Verena Lütke. “Marketing Events : Determinants and Consequences of Participant Satisfaction.” 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008, 2008.
Alle Ressourcen in diesem Repository sind urheberrechtlich geschützt, soweit nicht anderweitig angezeigt.