| Publication type: | Book part |
| Type of review: | Not specified |
| Title: | Swiss CRM 2009 : Management von Daten oder von Emotionen |
| Authors: | Rüeger, Brian Berger, Verena |
| Published in: | Marketing- und Beziehungsmanagement |
| Issue Date: | 2009 |
| Series: | Marketingtrends |
| Series volume: | 09 |
| Publisher / Ed. Institution: | Kömedia |
| Publisher / Ed. Institution: | St.Gallen |
| Language: | German |
| Subjects: | CRM |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16001 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Rüeger, B., & Berger, V. (2009). Swiss CRM 2009 : Management von Daten oder von Emotionen. In Marketing- und Beziehungsmanagement. Kömedia.
Rüeger, B. and Berger, V. (2009) ‘Swiss CRM 2009 : Management von Daten oder von Emotionen’, in Marketing- und Beziehungsmanagement. St.Gallen: Kömedia.
B. Rüeger and V. Berger, “Swiss CRM 2009 : Management von Daten oder von Emotionen,” in Marketing- und Beziehungsmanagement, St.Gallen: Kömedia, 2009.
RÜEGER, Brian und Verena BERGER, 2009. Swiss CRM 2009 : Management von Daten oder von Emotionen. In: Marketing- und Beziehungsmanagement. St.Gallen: Kömedia
Rüeger, Brian, and Verena Berger. 2009. “Swiss CRM 2009 : Management von Daten oder von Emotionen.” In Marketing- und Beziehungsmanagement. St.Gallen: Kömedia.
Rüeger, Brian, and Verena Berger. “Swiss CRM 2009 : Management von Daten oder von Emotionen.” Marketing- und Beziehungsmanagement, Kömedia, 2009.
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