| Publikationstyp: | Konferenz: Sonstiges |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | Collaborative research : learning through participatory scenarios |
| Autor/-in: | Müller, Adrian W. Hefti, Jacques |
| Angaben zur Konferenz: | 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014 |
| Erscheinungsdatum: | 2014 |
| Sprache: | Englisch |
| Schlagwörter: | Marketing; Collaborative; Conference; Research |
| Fachgebiet (DDC): | 658.4: Leitendes Management |
| Weitere Angaben: | Workshop Workshop contribution S2B conference |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/15959 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Innovation und Entrepreneurship (IIE) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
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Müller, A. W., & Hefti, J. (2014). Collaborative research : learning through participatory scenarios. 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014.
Müller, A.W. and Hefti, J. (2014) ‘Collaborative research : learning through participatory scenarios’, in 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014.
A. W. Müller and J. Hefti, “Collaborative research : learning through participatory scenarios,” in 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014, 2014.
MÜLLER, Adrian W. und Jacques HEFTI, 2014. Collaborative research : learning through participatory scenarios. In: 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014. Conference presentation. 2014
Müller, Adrian W., and Jacques Hefti. 2014. “Collaborative Research : Learning through Participatory Scenarios.” Conference presentation. In 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014.
Müller, Adrian W., and Jacques Hefti. “Collaborative Research : Learning through Participatory Scenarios.” 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014, 2014.
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