Title: Collaborative research : learning through participatory scenarios
Authors : Müller, Adrian W.
Hefti, Jacques
Conference details: 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014
Issue Date: 2014
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (abstract)
Language : English
Subjects : Marketing; Collaborative; Conference; Research
Subject (DDC) : 658.4: Executive Management
Further description : Workshop
Workshop contribution S2B conference
Departement: School of Management and Law
Organisational Unit: Institute of Innovation and Entrepreneurship (IIE)
Publication type: Conference other
URI: https://digitalcollection.zhaw.ch/handle/11475/15959
Appears in Collections:Publikationen School of Management and Law

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