Publication type: Conference other
Type of review: Peer review (abstract)
Title: Collaborative research : learning through participatory scenarios
Authors: Müller, Adrian W.
Hefti, Jacques
Conference details: 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014
Issue Date: 2014
Language: English
Subjects: Marketing; Collaborative; Conference; Research
Subject (DDC): 658.4: Executive Management
Further description: Workshop
Workshop contribution S2B conference
URI: https://digitalcollection.zhaw.ch/handle/11475/15959
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Innovation and Entrepreneurship (IIE)
Appears in collections:Publikationen School of Management and Law

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