| Publication type: | Conference other |
| Type of review: | Peer review (abstract) |
| Title: | Collaborative research : learning through participatory scenarios |
| Authors: | Müller, Adrian W. Hefti, Jacques |
| Conference details: | 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014 |
| Issue Date: | 2014 |
| Language: | English |
| Subjects: | Marketing; Collaborative; Conference; Research |
| Subject (DDC): | 658.4: Executive Management |
| Further description: | Workshop Workshop contribution S2B conference |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/15959 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Innovation and Entrepreneurship (IIE) |
| Appears in collections: | Publikationen School of Management and Law |
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Müller, A. W., & Hefti, J. (2014). Collaborative research : learning through participatory scenarios. 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014.
Müller, A.W. and Hefti, J. (2014) ‘Collaborative research : learning through participatory scenarios’, in 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014.
A. W. Müller and J. Hefti, “Collaborative research : learning through participatory scenarios,” in 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014, 2014.
MÜLLER, Adrian W. und Jacques HEFTI, 2014. Collaborative research : learning through participatory scenarios. In: 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014. Conference presentation. 2014
Müller, Adrian W., and Jacques Hefti. 2014. “Collaborative Research : Learning through Participatory Scenarios.” Conference presentation. In 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014.
Müller, Adrian W., and Jacques Hefti. “Collaborative Research : Learning through Participatory Scenarios.” 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014, 2014.
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