Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Müller, Adrian W. | - |
| dc.contributor.author | Hefti, Jacques | - |
| dc.date.accessioned | 2019-03-09T10:35:17Z | - |
| dc.date.available | 2019-03-09T10:35:17Z | - |
| dc.date.issued | 2014 | - |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/15959 | - |
| dc.description | Workshop | de_CH |
| dc.description | Workshop contribution S2B conference | de_CH |
| dc.language.iso | en | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject | Marketing | de_CH |
| dc.subject | Collaborative | de_CH |
| dc.subject | Conference | de_CH |
| dc.subject | Research | de_CH |
| dc.subject.ddc | 658.4: Leitendes Management | de_CH |
| dc.title | Collaborative research : learning through participatory scenarios | de_CH |
| dc.type | Konferenz: Sonstiges | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Innovation und Entrepreneurship (IIE) | de_CH |
| zhaw.conference.details | 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Peer review (Abstract) | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Müller, A. W., & Hefti, J. (2014). Collaborative research : learning through participatory scenarios. 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014.
Müller, A.W. and Hefti, J. (2014) ‘Collaborative research : learning through participatory scenarios’, in 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014.
A. W. Müller and J. Hefti, “Collaborative research : learning through participatory scenarios,” in 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014, 2014.
MÜLLER, Adrian W. und Jacques HEFTI, 2014. Collaborative research : learning through participatory scenarios. In: 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014. Conference presentation. 2014
Müller, Adrian W., and Jacques Hefti. 2014. “Collaborative Research : Learning through Participatory Scenarios.” Conference presentation. In 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014.
Müller, Adrian W., and Jacques Hefti. “Collaborative Research : Learning through Participatory Scenarios.” 13th Science-to-Business Marketing Conference, Winterthur, 2-4 July 2014, 2014.
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