Title: Dynamic pricing in the subsidized performing arts
Authors : Slembeck, Tilman
Labaronne, Leticia
Proceedings: Proceedings 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing
Conference details: 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing. Academy of Marketing - Heriot-Watt Univeristy, Edinburgh, UK, 6th September 2013
Issue Date: 2013
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Abstract)
Language : English
Subjects : Discount price policy; Dynamic pricing; Performing arts
Subject (DDC) : 306: Culture
Abstract: Pricing strategies in subsidized performing arts organizations are based mostly on static schemes, with an emphasis on price differentiation. The latter enables them to serve a broad customer base. However, static pricing – that is, fixed prices that are held constant for a specified period of time (e.g., a theater season) – does not allow short-term adjustments in response to temporal market fluctuations. Such adjustments are, in rough terms, what is understood by the broad concept of dynamic pricing.
Departement: School of Management and Law
Organisational Unit: Center for Economic Policy (FWP)
Center for Arts Management (ZKM)
Publication type: Conference Paper
URI: https://digitalcollection.zhaw.ch/handle/11475/15746
Appears in Collections:Publikationen School of Management and Law

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