Title: Swiss CRM 2008 : Einsatz und Trends in Schweizer Unternehmen
Authors : Troesch-Jacot, Mireille
Hannich, Frank
Rüeger, Brian
Jenni, Claudia
Siems, Florian
Extent : 48
Publisher / Ed. Institution : ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Issue Date: 2008
License (according to publishing contract) : Licence according to publishing contract
Language : German
Subjects : Trends; CRM; Schweiz
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Working Paper – Expertise – Study
URI: https://digitalcollection.zhaw.ch/handle/11475/15382
Appears in Collections:Publikationen School of Management and Law

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