| Publication type: | Book part |
| Type of review: | Not specified |
| Title: | Integrierte Kommunikation als Kommunikationsmanagement : Positionen - Probleme - Perspektiven |
| Authors: | Szyszka, Peter |
| Published in: | Kommunikationsmanagement : Strategien, Wissen, Lösungen [Loseblattsammlung] |
| Editors of the parent work: | Bentele, Günter |
| Issue Date: | 2001 |
| Publisher / Ed. Institution: | Luchterhand |
| Publisher / Ed. Institution: | Neuwied |
| ISBN: | 3-472-04906-5 |
| Language: | German |
| Subjects: | Kommunikationsmanagement; Public Relations |
| Subject (DDC): | 659: Advertising and public relations |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/15022 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Applied Media Studies (IAM) |
| Appears in collections: | Publikationen Angewandte Linguistik |
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