Publication type: Book part
Type of review: Not specified
Title: Integrierte Kommunikation als Kommunikationsmanagement : Positionen - Probleme - Perspektiven
Authors: Szyszka, Peter
Published in: Kommunikationsmanagement : Strategien, Wissen, Lösungen [Loseblattsammlung]
Editors of the parent work: Bentele, Günter
Issue Date: 2001
Publisher / Ed. Institution: Luchterhand
Publisher / Ed. Institution: Neuwied
ISBN: 3-472-04906-5
Language: German
Subjects: Kommunikationsmanagement; Public Relations
Subject (DDC): 659: Advertising and public relations
URI: https://digitalcollection.zhaw.ch/handle/11475/15022
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in collections:Publikationen Angewandte Linguistik

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