Publication type: | Book part |
Type of review: | Not specified |
Title: | Integrierte Kommunikation als Kommunikationsmanagement : Positionen - Probleme - Perspektiven |
Authors: | Szyszka, Peter |
Published in: | Kommunikationsmanagement : Strategien, Wissen, Lösungen [Loseblattsammlung] |
Editors of the parent work: | Bentele, Günter |
Issue Date: | 2001 |
Publisher / Ed. Institution: | Luchterhand |
Publisher / Ed. Institution: | Neuwied |
ISBN: | 3-472-04906-5 |
Language: | German |
Subjects: | Kommunikationsmanagement; Public Relations |
Subject (DDC): | 659: Advertising and public relations |
URI: | https://digitalcollection.zhaw.ch/handle/11475/15022 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | Applied Linguistics |
Organisational Unit: | Institute of Applied Media Studies (IAM) |
Appears in collections: | Publikationen Angewandte Linguistik |
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