Title: Integrierte Kommunikation als Kommunikationsmanagement : Positionen - Probleme - Perspektiven
Authors : Szyszka, Peter
Published in : Kommunikationsmanagement : Strategien, Wissen, Lösungen [Loseblattsammlung]
Editors of the parent work: Bentele, Günter
Publisher / Ed. Institution : Luchterhand
Publisher / Ed. Institution: Neuwied
Issue Date: 2001
License (according to publishing contract) : Licence according to publishing contract
Type of review: Not specified
Language : German
Subjects : Kommunikationsmanagement; Public Relations
Subject (DDC) : 659: Advertising and public relations
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Book part
ISBN: 3-472-04906-5
URI: https://digitalcollection.zhaw.ch/handle/11475/15022
Appears in Collections:Publikationen Angewandte Linguistik

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