Title: Corporate image formation in virtual communities : a mixed-method approach
Authors : Hallier Willi, Christine
Melewar, T.C.
Proceedings: Proceedings of the 17th International Conference on Corporate and Marketing Communications
Conference details: 17th International Conference on Corporate and Marketing Communications, Rennes, 19-21 April 2012
Issue Date: 2012
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Abstract)
Language : English
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Conference Paper
URI: https://digitalcollection.zhaw.ch/handle/11475/14762
Appears in Collections:Publikationen School of Management and Law

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