|Title:||Corporate image formation in virtual communities : a mixed-method approach|
|Authors :||Hallier Willi, Christine|
|Proceedings:||Proceedings of the 17th International Conference on Corporate and Marketing Communications|
|Conference details:||17th International Conference on Corporate and Marketing Communications, Rennes, 19-21 April 2012|
|License (according to publishing contract) :||Licence according to publishing contract|
|Type of review:||Peer review (Abstract)|
|Subject (DDC) :||658.8: Marketing management|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Publication type:||Conference Paper|
|Appears in Collections:||Publikationen School of Management and Law|
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