Publication type: Conference paper
Type of review: Peer review (abstract)
Title: Corporate image formation in virtual communities : a mixed-method approach
Authors: Hallier Willi, Christine
Melewar, T.C.
Proceedings: Proceedings of the 17th International Conference on Corporate and Marketing Communications
Conference details: 17th International Conference on Corporate and Marketing Communications, Rennes, 19-21 April 2012
Issue Date: 2012
Language: English
Subject (DDC): 658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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