| Publication type: | Conference paper |
| Type of review: | Peer review (abstract) |
| Title: | Corporate image formation in virtual communities : a mixed-method approach |
| Authors: | Hallier Willi, Christine Melewar, T.C. |
| Proceedings: | Proceedings of the 17th International Conference on Corporate and Marketing Communications |
| Conference details: | 17th International Conference on Corporate and Marketing Communications, Rennes, 19-21 April 2012 |
| Issue Date: | 2012 |
| Language: | English |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/14762 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Hallier Willi, C., & Melewar, T. C. (2012). Corporate image formation in virtual communities : a mixed-method approach. Proceedings of the 17th International Conference on Corporate and Marketing Communications.
Hallier Willi, C. and Melewar, T.C. (2012) ‘Corporate image formation in virtual communities : a mixed-method approach’, in Proceedings of the 17th International Conference on Corporate and Marketing Communications.
C. Hallier Willi and T. C. Melewar, “Corporate image formation in virtual communities : a mixed-method approach,” in Proceedings of the 17th International Conference on Corporate and Marketing Communications, 2012.
HALLIER WILLI, Christine und T.C. MELEWAR, 2012. Corporate image formation in virtual communities : a mixed-method approach. In: Proceedings of the 17th International Conference on Corporate and Marketing Communications. Conference paper. 2012
Hallier Willi, Christine, and T.C. Melewar. 2012. “Corporate Image Formation in Virtual Communities : A Mixed-Method Approach.” Conference paper. In Proceedings of the 17th International Conference on Corporate and Marketing Communications.
Hallier Willi, Christine, and T. C. Melewar. “Corporate Image Formation in Virtual Communities : A Mixed-Method Approach.” Proceedings of the 17th International Conference on Corporate and Marketing Communications, 2012.
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